Taylor's FSLM Journals

Table of Contents

Mapping Zone of Tolerance from Destination Atmospherics
Arup Kumar Baksi
Abstract: The concept of zone of tolerance is quite complex as it delves deep into the cognitive spread of consumers which determines the level of acceptance or rejection of services. Thus for service marketers, the deterministic impact of zone of tolerance may play a critical role towards acceptance/ rejection of services based on quality, delivery, physical evidence and employee…
Corporate Social Responsibility: Exploring SME Owners’ Understanding and Practices
Pei Yi Beh & Sushila Devi Rajaratnam
Abstract: This paper explored small and medium enterprise (SME) food retail owners’ understanding on corporate social responsibility (CSR) and identified their CSR practices. Limited research has focused on CSR in SMEs despite their economic and social significance in many countries, including Malaysia. The study attempted to narrow this gap. Semi-structured interviews…
Generation Y Malaysian Women’s Perception Towards Solo Travel
Toh Jen Ying, Khairil Wahidin Awang & Jamil Bojei
Abstract: Global tourism movement has shown an increase over the past years. Historically, global travel is meant to be the prerogative of men but the women and travel phenomenon has slowly started to emerge. This study addresses the cultural values of West and Asia to understand the Asian perspective. Within South East Asia, Malaysia is one of the countries that…
Local Community Involvement in Wildlife Resorts: Issues and Challenges
Nagarjuna G & Joby Thomas
Abstract: The Global Code of Ethics for Tourism Article 5 states that tourism should be a beneficial activity for host countries and communities (UNWTO). The code also emphasises on equitable distribution (between host countries and communities) of the economic and sociocultural benefits generated by tourism activities. The tourism resorts and accommodation sector have to involve local…
Satisfaction towards Internship Programme and Future Career Development for Students in Private Higher Education Institutions: A Research Note
Ruth Sabina Francis & Elangkovan Narayanan Alagas
Abstract: In keeping with current trends in the hospitality industry, demands for the young and new generation are rapidly escalating. Internship provides an opportunity for the young generation to be exposed to the hospitality industry and gain relevant experience. Most local institutions that provide hospitality programmes are well-equipped for this purpose. In addition to being…
Tying the Knot in Malaysia: Factors that Motivate Venue Selection and Attributes
Shantini Thuraiselvam & Francisca Lo Kiun Yii
Abstract: Couples choosing to tie the knot are overwhelmed by a variety of products and services offered in Malaysia to make that special day truly memorable. This research note aims to explore factors that motivate Malaysian couples in choosing their wedding venue and to identify which of these factors are most significant to the Malaysian couples in their decision-making…
In Search of Greener Pastures? Investigating Filipino Tourism and Hospitality Management Students’ Willingness to Work Overseas
Richard S Aquino, Gertrude P Tuazon, Tyron W Yap & Ian Bencio M David
Abstract: This paper investigates the factors that affect Filipino tourism and hospitality management (THM) students’ willingness to work overseas, particularly in another Association of Southeast Asian Nations (ASEAN) country. The influence of THM students’ current financial satisfaction and optimism towards getting employment in the Philippines and in ASEAN countries…