M. Thashneem Thaqseen Bhanu & V. Jaykumar
Abstract: The purpose of the paper is to decipher cursory content study of Indian wine labels in relation to new world wine available in Indian wine markets, specific to Bangalore, which induces an impulse purchasing pattern based on the label design, colour and pictorial depictions for novice wine consumers in Bangalore, India. The decision to purchase a bottle of wine is often difficult for...