Table of Contents
Pandemic’s Unprecedented Impact and Business Continuity Plan: A Pandemic Management Framework Proposal for the Malaysian Hotel Industry
Ruth Sabina Francis, Sumitha Anantharajah, and John Umit Palabiyik
Abstract: According to Malaysia’s Shared Prosperity Vision 2030 Strategic Thrust 1: The Business and Industry Ecosystem, SMEs and microbusinesses are expected to contribute 50% of the country’s GDP. Service sector contributions are expected to increase by 30% within Strategic Thrust 2 Key Economic growth activities (Darmalinggam, Kaliannan, & Dorasamy, 2021). The 10th Malaysian Science, Technology, Innovation & Economic Framework (My SITE)...
Abstract: According to Malaysia’s Shared Prosperity Vision 2030 Strategic Thrust 1: The Business and Industry Ecosystem, SMEs and microbusinesses are expected to contribute 50% of the country’s GDP. Service sector contributions are expected to increase by 30% within Strategic Thrust 2 Key Economic growth activities (Darmalinggam, Kaliannan, & Dorasamy, 2021). The 10th Malaysian Science, Technology, Innovation & Economic Framework (My SITE)...
A Paradigm Shift: Looking Forward to Sustainability in Organizations
Jason Andrews, Leena Fukey, Kandappan Balasubramanian, Puvaneswaran Kunasekaran, and Thanam Subramaniam
Abstract: This study aims to explore the various avenues of sustainability, change management and other factors that can act as a catalyst in the adoption of sustainable concepts within an organization. Primarily a concept study, this paper is a compilation of studies across various industries to understand the present scenario of sustainability in organizations and how it can be managed. The study is built on research papers and projects from various years and formulates a thought process to propose change management as a catalyst to...
Abstract: This study aims to explore the various avenues of sustainability, change management and other factors that can act as a catalyst in the adoption of sustainable concepts within an organization. Primarily a concept study, this paper is a compilation of studies across various industries to understand the present scenario of sustainability in organizations and how it can be managed. The study is built on research papers and projects from various years and formulates a thought process to propose change management as a catalyst to...
Investigating Usage and Loyalty of Food Delivery Applications for Working Adults in Malaysia
Xue Ying Meng, Kashif Hussain, and Neethiahnanthan Ari Ragavan
Abstract: The purpose of this study is to investigate factors influencing the usage attitude of food delivery applications (FDAs), as well as the relationship between customer satisfaction and loyalty. The current study combined the uses and gratifications (U&G) theory and satisfaction-loyalty theory for the development of a research framework to investigate usage attitude, customer satisfaction and loyalty of working adults towards using FDAs. A quantitative research approach was adopted to collect data through an online questionnaire...
Abstract: The purpose of this study is to investigate factors influencing the usage attitude of food delivery applications (FDAs), as well as the relationship between customer satisfaction and loyalty. The current study combined the uses and gratifications (U&G) theory and satisfaction-loyalty theory for the development of a research framework to investigate usage attitude, customer satisfaction and loyalty of working adults towards using FDAs. A quantitative research approach was adopted to collect data through an online questionnaire...
Food Heritage-Making and Innovations in Malaysian Foodways by Food Trucks: An Exploratory Study in Klang Valley, Malaysia
Afsara Akter
Abstract: Street food’s contribution to tourism and destination promotion is quite well established. While there is an emergence of a novel type of street food stakeholders, food truckers, little is known about their potential contribution to food tourism and food heritagemaking. This research investigates how food trucks contribute to heritage-making and innovation in Malaysian foodways through host-guest interactions. Particularly, this study looks at the dimensions of food system, culinary space, and consumption patterns at food truck parks...
Abstract: Street food’s contribution to tourism and destination promotion is quite well established. While there is an emergence of a novel type of street food stakeholders, food truckers, little is known about their potential contribution to food tourism and food heritagemaking. This research investigates how food trucks contribute to heritage-making and innovation in Malaysian foodways through host-guest interactions. Particularly, this study looks at the dimensions of food system, culinary space, and consumption patterns at food truck parks...