Taylor's FSLM Journals

Table of Contents

“Picking our Oysters” and “Swimming with our Whales” : How innovative tourism practices may engender sustainable development
*Eva Duedahl & Arvind Singhal
Abstract: In an unfolding scenario of environmental gloom and doom where humans have become the key disruptors and exploiters of nature, our article presents an optimistic and hopeful approach to how humans may interact with nature on nature’s premises—with reverence. To illustrate this communicative praxis, we carry out cross-case analyses of two real-life…
Exploring strategic branding resources for small and medium-sized brand-oriented companies
Rohana Mijan, *Shuhaida Md Noor & Mastura Jaafar
Abstract: This study aims to identify strategic branding resources for small and medium-sized enterprises (SMEs) considering their financial challenges in implementing branding programmes. This qualitative study relied on data from in-depth interviews with company representatives inclusive of owners/founders, chief executive officers and marketing managers…
Framing of the Kashmir dispute between India and Pakistan in the U.S. press: An analysis of U.S. foreign policy interest
*Abhijit Mazumdar & Catherine A. Luther
Abstract: This study examines the U.S. press coverage of the Kashmir dispute between India and Pakistan before and after the 11 September 2001 terrorist attacks in the United States and explores if the main frames provided in the stories were in line with shifting U.S. foreign policy interests. This study analysed news stories from The New York Times and The Washington Post…
Using Giddens’ structuration theory to examine the contesting participation of online mass media’s journalists in Katadata.co.id framing
*Dimas Jarot Bayu & Endah Triastuti
Abstract: Accuracy is a common and serious problem in online mass media, particularly in today’s fast-paced news industry. By applying the arguments in structuration theory, this study examines agents within the structure of the news industry, such that they function as both the medium and outcome of agency formation, and how they intertwine with issues…
Effect of celebrity endorsers in advertising in Indonesia: A review of consumer-celebrity relations
*Morissan
Abstract: Marketers use celebrities to influence consumer-purchasing decisions with the aim to increase sales and expand their product market share. This study intends to measure the influence of consumer demographic factors on their attitude towards supporting/remaining neutral/rejecting celebrities as endorsers. In particular, it examines seven celebrity…
Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective
*Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen & Aini Maznina A. Manaf
Abstract: A media user’s imagined relationship with mediated characters and personalities can influence him/her in a variety of ways. Through celebrity-fan engagement on social media, fans can be influenced by their favourite celebrities in various ways, including wanting to practice a healthier lifestyle, considering cosmetic surgery or using certain brands. The introduction…
Between the National and the Islamic: Representation of Jerusalem in the media coverage of HAMAS-affiliated Aqsa TV
Ihab Awais, Sujoud Awais & *Abeer Z. Alhossary
Abstract: The issues of Jerusalem, the holy city, are of vital importance to the Palestinian media. However, Palestinian factions often attempt to cover the different matters of Jerusalem through their various media agencies and means. The coverage of Jerusalem issues is subject to the level of importance according to the agendas of these factions…
Filmic education of borderland texts in Jogho and Bunohan
*Roslina Abdul Latif & Badrul Redzuan Abu Hassan
Abstract: Our study proposes that a film can be cinematically persuasive in presenting a cultural argument and as such, the mass medium should be deployed to promote awareness towards appreciation and preservation of arts and cultural practices. It is concerned with exploring the creative and intellectual capability of a ‘regional’ film that engages with local tradition, practices…