Taylor's FSLM Journals

Table of Contents

Exploring the credibility and self-presentation of Insta micro-celebrities in influencing the purchasing decisions of Bangladeshi users
*Masrura Ahmed Tanha
Abstract: Social media has and continues to provide ordinary people ubiquitous access to influence others and in the process, achieve online celebrity status. Not surprisingly, micro-celebrities on digital media have become the new promotional tool for product endorsements. Companies too are increasingly shifting from traditional celebrity endorsers to famous online…
Communication networks for rubber marketing in Riau province, Indonesia
*Roza Yulida, Rosnita, Yulia Andriani & Muhammad Ikhwan
Abstract: The Riau province is one of the largest rubber manufacturers in Indonesia. Ten percent of Indonesia’s rubber comes from Riau, and of this, 82.64% comes from community rubber plantations. The main problems experienced by rubber farmers are low-quality rubber, stiff competition for rubber products, and its low price. There are several models used…
The Internet’s potential: A study of Indian news sites
*Deepak BJ, Usha M. Rodrigues & Padma Rani
Abstract: The multifaceted online features have encouraged traditional media to explore the novel possibility of the online market. In this context, our study examines how Indian newspapers have adopted online media features such as interactivity, hypertextuality, multimediality, immediacy, memory, personalisation, ubiquity, creativity, contextualisation…
Film authorship and national cinema: An analysis of “Chineseness” in John Woo’s Hollywood films
*Qiao Li & Lei Deng
Abstract: Hong Kong has the world’s third largest film industry after Hollywood and Bollywood. For many decades, Hong Kong cinema has long been transregional and transnational. Its audiences are spread across Southeast Asia and its films have been commercially successful in Europe and the USA since the 1970s. John Woo has been a distinguished auteur director of Hong Kong cinema…
Fandom as a reward industry: Pleasures in pop music fan engagement and participation within online social networking in Indonesia’s context
Zhafira Athifah Sandi & *Endah Triastuti
Abstract: This study explores the participation of pop music fandoms in fan base communities on popular social networking sites within Indonesia’s context, to not only engage with content but also, to find pleasure. Practices in pop music fandom from the perspective and experience of fans are explored. The results reveal that fans find pleasure in being actively…
Framing of the 1Malaysia Development Berhad (1MDB) financial scandal: Politicising by mainstream and alternative newspapers before and after change of government
*Su-Hie Ting, Thanaraj Murudi & Kee- Man Chuah
Abstract: The study compared the framing of the 1Malaysia Development Berhad (1MDB) financial scandal and the politicising of the issue by a mainstream and an alternative newspaper before and after the historic change of ruling party in Malaysia on 9 May 2018 general election. A quantitative content analysis of 1,357 news articles in The Star and…