Taylor's FSLM Journals

Table of Contents

Insights into social media users’ motives for sharing unverified news
*Tengku Elena Tengku Mahamad, Nur Syafiqah Ambran, Nur Aziemah Mohd Azman, Daina Bellido de Luna
Abstract: “Fake news” is a fairly recent term. However, literature demonstrates that the dissemination of fake news on social media has increased over recent years. While existing studies have mostly looked at fake news detection, research on the motives behind why people share fake news has been limited especially during the COVID-19 pandemic…
The influence of celebrity endorser characteristics on brand image: A case study of Vivo
*Tak-Jie Chan and Deenesha Selvakumaran, Izian Idris, Nor Azura Adzharuddin
Abstract: The use of celebrity endorsement in advertising and branding has set a global trend and proven to be a winning strategy in building a favourable image of a corporation. Although numerous brands have adopted this trend, it appears to be more common in the telecommunication industry as corporations that face numerous market challenges and competition employ this particular strategy to stand out amongst rivals…
A bibliometric analysis on the influence of social media during the COVID-19 pandemic
*Jen Ling Gan, Aqilah Yaacob, Roslina Abdul Latif
Abstract: There is limited literature that discusses the trends of social media during the COVID-19 pandemic. This bibliometric analysis aims to evaluate the global research growth on “social media and COVID-19” by analysing related publications in the Scopus database. The objectives are to examine the research trends related to social media and COVID-19 as well as details of co-authorship, leading institutions and countries, top scholars, and leading author keywords…
Typology of vaccine refusals on Facebook in Malaysia
*Wan Norshira Wan Mohd Ghazali, Hamidah Idris, Shafizan Mohamed, Nur Shakira Mohd Nasir
Abstract: Vaccine success stories in eradicating infectious diseases such as smallpox and polio have long been acknowledged. However, the function of vaccines is not widely known currently as these diseases are low profile. Studies have shown that social media users have always disseminated the harmful effects of vaccines on health without referring to valid and credible sources. This has led to an increase in anti-vaccine sentiment among the public and contributed to vaccine refusal around the…
Mashal Khan case: A comparative analysis of newspaper editorials
*Ali Ab Ul Hassan, Hamid Iqbal, Hina Fazal, Leong Wai Kit
Abstract: The Mashal Khan case was reported in leading newspapers like The News, Dawn and The Nation, which are the mainstream English-language newspapers of Pakistan. The editorial treatment of the brutal killing of Mashal Khan forms the basis of this research. During a one-year timeframe (April 13, 2017 – April 13, 2018), a total of 34 editorials were published in these newspapers on the Mashal Khan case. The research methodology used in this study was content analysis while purposive sampling was used for data collection…
Female leadership communication styles from the perspective of employees
Joyce Cheah Lynn-Sze
Abstract: The effectiveness of a leader is assessed by his or her ability to communicate a vision, goals, strategy and set of attitudes that will gain support and traction. It demands women leaders to use powerful communication styles to assertively motivate, inspire and influence. Many research claim that even when women have the necessary skills and abilities to effectively lead an organisation, they may still have difficulty convincing others of their leadership potential…
Streaming television: Binge-watching behaviour and its implications on university students
Areeg Talal Mahmoud, *Juliana Abdul Wahab
Abstract: Traditionally, television shows were aired with a fixed schedule that enabled viewers to consume one episode at a time. However, due to online streaming television platforms such as Netflix and others, audiences have gained full control and accessibility on the amount of media they consume, enabling them to view more than three episodes back-to-back in a single session which is commonly identified as “binge-watching”…
Reflection on the SST 2.0 Frame Building of Four Malaysian Print Media
*Ong Choon Hoong, Faridah Ibrahim, Norzita Yunus, Kho Suet Nie
Abstract: This study examines the frame building process of traditional print media in Malaysia on the issue of Sales and Services Tax (SST 2.0) within the Malaysian context. The researchers conducted a quantitative content analysis to study 307 articles from four selected newspapers: New Straits Times (NST), The Star (TS), Berita Harian (BH), and Utusan Malaysia (UM), for two months (August and September 2018)…
“Sharenting”: A study of Malaysian parents’ use of social media platforms
*Nor Hazlina Hashim, Yusniza Kamarulzaman, Marshina Juliza Mohd Hasim, Nur Atikah A. Rahman
Abstract: “Sharenting” describes parents’ habitual use of social media to share news, images, or videos of their children. A deeper understanding of this sharenting culture is needed since the more information parents share online, the more problems can be seen in their children’s lives. The purpose of this study is to understand the trends in sharenting on social media amongst Malaysian parents, their motivations and awareness concerning the security and safety of their children…
Childhood obesity: Health communication perspectives of Malaysian parents during COVID-19
*Nurzihan Hassim, Prasana Rosaline Fernandez, Ng Kwan Hoong, Usha Devi Rajaratnam, Jenny Heng Gek Koon, Siow Yuen Ching, Wang Qian
Abstract: Childhood obesity and its associated risks in Malaysia remains a major health concern where at least one in five of children are affected. Media engagement with the public on the outbreak of Covid-19 had since overshadowed these health issues. Measures for social distancing and containment through the Movement Control Order (MCO) presented challenges for parents in making healthy food choices and dealing with unforeseen sedentary lifestyles…