Taylor's FSLM Journals
New Media and Media Students: An Approach and Use Pattern Analysis

@ SEARCH Journal of Media and Communication Research

Online ISSN: 2672-7080

Jomi Thomas

Abstract:

The study analyses the approach of media students to different new media platforms and the way they use these platforms. It aims to analyse how seriously students approach new media facilities by applying a methodology which is a mix of both quantitative (questionnaire survey and percentage analysis) and qualitative (focus group discussion analysis) methods to identify patterns of Internet usage among students. As there is a relation between use and gratification, we can determine a relationship between approach and use patterns, as approach determines the media and how it is to be used.

Keywords: Approach, ‘fluid or liquid’ medium, pattern, ‘snack’ medium, use