*Ong Choon Hoong, Faridah Ibrahim, Norzita Yunus, Kho Suet Nie
This study examines the frame building process of traditional print media in Malaysia on the issue of Sales and Services Tax (SST 2.0) within the Malaysian context. The researchers conducted a quantitative content analysis to study 307 articles from four selected newspapers: New Straits Times (NST), The Star (TS), Berita Harian (BH), and Utusan Malaysia (UM), for two months (August and September 2018). The news slant, news sources, and five generic news frames by Semetko and Valkenburg (2000) outlined the framework of the analysis. Findings reveal that during the initiation of the policy, the government remained the most dominant news source for the mainstream print media. There is a significant difference in terms of news slant on SST 2.0 coverage by the different newspapers. BH and NST adopted a more neutral and positive slant, respectively, while TS was more balanced and UM showed a preference for a negative slant. The MANOVA results show that there are some media effects on several generic frames, especially on the human interest frame.
Keywords: Frame building, SST 2.0, print media, public policy