Ruhet Genç
Abstract:
This paper aims to highlight the importance of non-governmental organisations (NGOs), especially the Skål movement for sustainable tourism. NGOs play a role in developing tourism sustainably by taking into account a community’s attachment, engagement and commitment. NGOs play a vital role in tourism management and development. Skål International which was originally established as an European initiative in the 1930s and has flourished worldwide today is one of the few NGOs that has proven itself as a reliable resource for tourism development. By conducting environmental awareness programs and playing a liaison role between the private sector, communities and the government, Skål develops and establishes standards to be applied in the sector. Other crucial roles include bringing together media representatives, tourism stakeholders, academics and regulators in developing the tourism industry. The involvement of Skål and NGOs in general is beneficial for the tourism industry.
Keywords: Skål International, tourism development, non-governmental organisations (NGOs), sustainable tourism development