Editor-in-Chief

Neethiahnanthan Ari Ragavan, Taylor’s University, Malaysia

Co-Editor

Rupam Konar, Taylor’s University, Malaysia

ASSOCIATE EDITORS

Kandappan Balasubramanian, Taylor’s University, Malaysia

Jeetesh Kumar, Taylor’s University, Malaysia

Managing Editor

Zhuoma Yan, Taylor's University, Malaysia

Technical Editor

Ellie Chee Shi Yin, Taylor’s University, Malaysia

Advisory Board

Dimitrios Buhalis, Bournemouth University, UK

Kaye Chon, The Hong Kong Polytechnic University, Hong Kong

Cihan Cobanoglu, University of South Florida Sarasota-Manatee, USA

Kadir Din, Universiti Utara Malaysia, Malaysia

Dogan Gursoy, Washington State University, USA

Micheal C. Hall, University of Canterbury, New Zealand

Amran Hamzah, Universiti Teknologi Malaysia, Malaysia

Kashif Hussain, Asia Pacific University of Technology & Innovation, Malaysia

Badaruddin Mohamed, Universiti Sains Malaysia, Malaysia

Mohamed Ismail Bin Mohamed Noor, Taylor’s University, Malaysia

Fevzi Okumus, University of Central Florida, USA

Jean-Pierre Poulain, University of Toulouse Jean Jaure’s, France

John Tribe, University of Surrey, UK

Muzaffer S. Uysal, University of Massachusetts Amherst, USA

Victor Wee Eng Lye, Taylor’s University, Malaysia

Bihu (Tiger) Wu, Peking University, China

Metin Kozak, Dokuz Eylul University, Turkey

Editorial Review Board

Nuraisyah Chua Abdullah, Universiti Teknologi MARA, Malaysia

Abdul Murad Ahmad, East West International College, Malaysia

Faizan Ali, University of South Florida Sarasota-Manatee, USA

Ahmad Rasmi Albattat, Management and Science University, Malaysia

Levent Altinay, Oxford Brookes University, UK

Raul Froylan Matta Aguirre, Taylor’s University, Malaysia

Louis Marc Andre Augustin - Jean, Taylor’s University, Malaysia

Ann S. Balasingam, Nilai University, Malaysia

Ralf Burbach, Technological University Dublin, Ireland

Ahmet Ozturk Bulent, Central Florida University, USA

Christina Geng-Ging Chi, Washington State University, USA

Chong Li Choo, Taylor’s University, Malaysia

Jennifer Chan, Universiti Malaysia Sabah, Malaysia

Ignacio Culala Cordova, Our Lady Fatima University, Philippines

Yusel Ekinci, University of Portsmouth, UK

Ruth Sabina Francis, Taylor’s University, Malaysia

Allan de Guzman, University of Santo Tomas, Manila, Philippines

Mohd Hafiz Mohd Hanafiah, Universiti Teknologi Mara, Malaysia

Faridah Hassan, Universiti Teknologi MARA, Malaysia

Mohamad Abdullah Hemdi, Universiti Teknologi Mara, Malaysia

Sotiris Hji-Avgoustis, Ball State University, Indiana, USA

Rasidah Hamid, Universiti Teknologi MARA, Malaysia

Johan Afendi Ibrahim, Universiti Utara Malaysia, Malaysia

Stanislav Ivanov, Varna University of Management, Bulgaria

Md. Tariqul Islam, Taylor’s University, Malaysia

Mastura Jaafar, Universiti Sains Malaysia, Malaysia

Jay Kandampully, Ohio State University, Malaysia

Suresh Kannan, Taylor’s University, Malaysia

Woody Kim, Florida State University, USA

Azilah Kasim, Universiti Utara Malaysia, Malaysia

Catheryn Khoo-Lattimore, Griffith University, Australia

Cyrille Laporte, University of Toulouse Jean Jaure’s, France

Pearl Lin, National Kaohsiung University of Hospitality and Tourism, Taiwan

Emily Ma, Griffith University, Australia

Parikshat Singh Manhas, University of Jammu, India

Paul J. McVety, Johnson and Wales University, USA

Elise Line Mognard, Taylor’s University, Malaysia

Paolo Mura, Zayed University, UAE

Halil Nadiri, Cyprus International Universty, North Cyprus

Vikneswaran Nair, University of Bahamas, Bahamas

Ruben Mediona Nayve, JR, Council of Economics Educators, Philippines

Alexandru Nedelea, Stefan cel Mare University of Suceava, Romania

Christy Ng Yen Nee, Institute for Tourism Studies (Macao), China

Samuel Folorunso Adeyinka-Ojo, Curtin University, Malaysia

Rosmini Omar, Universiti Teknologi Malaysia

Nor’sain Othman, Universiti Teknologi MARA, Malaysia

Micheal Ottenbacher, Heilbronn University, Germany

Radesh Palakurthi, University of Memphis, USA

Paul-Emmanuel Pichon, University of Toulouse Jean Jaure’s, France

Ramachandran Ponnan, Taylor’s University, Malaysia

Salleh Mohd Radzi, Universiti Teknologi MARA, Malaysia

Sridar Ramachandran, Universiti Putra Malaysia, Malaysia

Scott Richardson, The Emirates Academy of Hospitality Management, UAE

Heike Schanzel, Auckland University of Technology, New Zealand

Regina Schluter, Universidad Nacional de Quilmes, Argentina

Ahmad Shuib, Universiti Putra Malaysia, Malaysia

Marianna Sigala, University of South Australia, Australia

Vineetha Sinha, National University Singapore, Singapore

Hema Subramonian, Taylor’s University, Malaysia

Samir Thapa, Silver Mountain School of Hotel Management, Nepal

Toney K. Thomas, Mahatma Gandhi University, India

Shantini A/P S.Thuraiselvam, Taylor’s University, Malaysia

Laurence Tibere, University of Toulouse Jean Jaure’s, France

Lisa Tung, Taylor’s University, Malaysia

Orhan Uludag, Cyprus International University, North Cyprus

Paul Williams, Staffordshire University, UK

Atila Yuksel, Adnan Menderes University, Turkey

Mohd Salehuddin Mohd Zahari, Universiti Teknologi Mara, Malaysia