Table of Contents

Smart Tourism Technology and Destination Loyalty
Samer Yaghmour
Abstract: Tourism is a multi-billion-dollar industry that supports economies worldwide at all stages of development. Tourism is, therefore, deployed by various countries to support their economic growth. Saudi Arabia is among the countries that are often visited by religious pilgrims and is known for religious tourism with its many historic and natural attractions. Recently, it has expanded its focus beyond religious tourism and invested billions of USD...
Building Destination Loyalty: The Role of Virtual Reality and Past Visiting Experience. A Lesson from Australian Tourism Destinations during COVID-19
Lusianus Kusdibyo, Anthony Brien, Dwi Suhartanto
Abstract: During the COVID-19 pandemic, to reduce the risk of infection, destination visits with the help of virtual reality (VR) gained immense popularity. In this respect, this study assesses the association between VR experience, past visiting experience, and destination loyalty. Data was gathered using an online self-administered questionnaire from 396 tourists who visited...
Can Tourism Employment Ramp-up the Economic Well-Being of Households? Evidence from Haridwar and Dehradun, India
Ketan Bhatt, Jeetesh Kumar, Sunil Kumar Kabia, Kumar Ashutosh, Claudia Seabra, Amit Gangotia
Abstract: Due to its immense contribution to national economies in income and employment generation, tourism has been identified as a significant tool to enhance the economic well-being of households. However, the research field of tourism and well-being remains contended in the existing literature. Therefore, the present study has been undertaken to examine the impact of tourism employment on households’ economic well-being. The research was conducted among...
Decent Work Research in Tourism Industry: A Bibliometric Mapping
Liliana Faria, Cláudia Gouveia and Luís Florêncio
Abstract: The study of decent work in tourism is critical to ensure the sustainable growth of the industry, workers’ rights are respected, and local communities as well as tourists benefit. To this end, we conducted a bibliometric analysis of research on decent work in tourism. The analysis covered 105 studies from the Scopus database. VOSviewer was used to perform a citation...
How Hospitality Employees Turn into Brand Advocates: An Integrative Examination of Employee Advocacy
Sun Yao, Rupam Konar and Chia Kei Wei
Abstract: The hospitality industry should adopt employee advocacy (EA) as it is the best method with which to foster and manage customer relationships. However, extant studies on EA are not only split across varying contexts, but very few have examined EA in the context of the hospitality industry. Furthermore, relationship management theory (RMT) does not fully explain EA in the context of the hospitality industry...
Assessing Malaysian Hospitality and Tourism Graduates’ Work Readiness: Perspectives from Industry and Academia
Pazilaiti Abulikemu, Neethiahnanthan Ari Ragavan, Kandappan Balasubramanian
Abstract: In light of the hospitality and tourism (HT) industry gowing rapidly globally, the number of HT courses continues to grow as well to satisfy the demand for a competent workforce. However, the quality of HT education is not in sync with the HT industry due to the rapid and varied changes in the work world, which requires...
Facebook Reviews and Consumers’ Food Purchase Behaviour in Cloud Kitchens: The Moderating Role of Product Knowledge
Md. Tariqul Islam, Mohammad Imtiaz Hossain, Rakib Ahmed Saleh, Jeetesh Kumar and Rupam Konar
Abstract: A cloud kitchen is an innovative concept involving a virtual commercial restaurant that operates exclusively for delivery orders, without any physical dining area for food preparation. Usually, cloud kitchen businesses promote their products and stay connected with their consumers through the Facebook platform. This study investigates the influence of Facebook reviews on Bangladeshi consumers’ food purchase behaviour in cloud kitchens. This quantitative...