Table of Contents

The Role of Social Media in Tourism Development: A Multimodal Mediation Analysis of an Emerging Economy
Abul Kalam, Md. Alamgir Hossain, Kim MinHo, Md. Rayhan Beg, and Samiya Rashid Nikhat
Abstract: Social media (SM) is a popular and powerful tool used in the tourism industry to connect tourists with specific experiences. In this study, we explore the relationship between SM and revisit intention (RI), the formation of electronic word-of-mouth (e-WOM) networks, tourist satisfaction (TS), and ultimately, the development of the tourism sector (e.g., tourism development (TD)) based...
Examining Stakeholder Collaboration Intention with Blockchain OTA for Online Hotel Reservations: Case of Taiwan
Liwei Hsu and Rosanna Leung
Abstract: This study aims to bridge the gap between academia and the actual application of blockchain technology in the industry. In-depth interviews were undertaken with two blockchain online travel agency (OTA) operators, six hotel/bed and breakfast owners or managers as well as three end users who had booking experience with blockchain OTAs. The interviews explored the management
Pandemic’s Unprecedented Impact and Business Continuity Plan: A Pandemic Management Framework Proposal for the Malaysian Hotel Industry
Ruth Sabina Francis, Sumitha Anantharajah, and John Umit Palabiyik
Abstract: According to Malaysia’s Shared Prosperity Vision 2030 Strategic Thrust 1: The Business and Industry Ecosystem, SMEs and microbusinesses are expected to contribute 50% of the country’s GDP. Service sector contributions are expected to increase by 30% within Strategic Thrust 2 Key Economic growth activities (Darmalinggam, Kaliannan, & Dorasamy, 2021). The 10th Malaysian Science, Technology, Innovation & Economic Framework (My SITE)...
A Paradigm Shift: Looking Forward to Sustainability in Organizations
Jason Andrews, Leena Fukey, Kandappan Balasubramanian, Puvaneswaran Kunasekaran, and Thanam Subramaniam
Abstract: This study aims to explore the various avenues of sustainability, change management and other factors that can act as a catalyst in the adoption of sustainable concepts within an organization. Primarily a concept study, this paper is a compilation of studies across various industries to understand the present scenario of sustainability in organizations and how it can be managed. The study is built on research papers and projects from various years and formulates a thought process to propose change management as a catalyst to...
Investigating Usage and Loyalty of Food Delivery Applications for Working Adults in Malaysia
Xue Ying Meng, Kashif Hussain, and Neethiahnanthan Ari Ragavan
Abstract: The purpose of this study is to investigate factors influencing the usage attitude of food delivery applications (FDAs), as well as the relationship between customer satisfaction and loyalty. The current study combined the uses and gratifications (U&G) theory and satisfaction-loyalty theory for the development of a research framework to investigate usage attitude, customer satisfaction and loyalty of working adults towards using FDAs. A quantitative research approach was adopted to collect data through an online questionnaire...
Food Heritage-Making and Innovations in Malaysian Foodways by Food Trucks: An Exploratory Study in Klang Valley, Malaysia
Afsara Akter
Abstract: Street food’s contribution to tourism and destination promotion is quite well established. While there is an emergence of a novel type of street food stakeholders, food truckers, little is known about their potential contribution to food tourism and food heritagemaking. This research investigates how food trucks contribute to heritage-making and innovation in Malaysian foodways through host-guest interactions. Particularly, this study looks at the dimensions of food system, culinary space, and consumption patterns at food truck parks...
The Influence of Green Organisational Leadership on Green Innovation Practices in the Hospitality Industry: An Empirical Study in Vietnam
Dong Xuan Dam, Le Chi Cong*, Phan Thi Thuc Anh, Nguyen Thi Phuong Thao
Abstract: Green organisational leadership has become an important topic in sustainability studies with the growing significance of environmental protection. However, most research on green organisational leadership has focused mainly on its general concept and has not paid much attention to the constituent components
Adoption of the Stimulus–Organism–Response (S-O-R) Model in Hospitality and Tourism Research: Systematic Literature Review and Future Research Directions
Muhammad Aliff Asyraff, Mohd Hafiz Hanafiah, Norliza Aminuddin and Mazlina Mahdzar
Abstract: This paper presents a systematic literature review (SLR) and recommends future research directions of the Stimulus–Organism–Response (S-O-R) model in the hospitality and tourism field. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was utilised to identify and analyse journal articles published in hospitality and tourism journals (2020 Scimago Journal and Country Rank (SJR)) from the year 2001 until...
An Analysis of the COVID-19 Pandemic on Kota Kinabalu as a Tourism City: Impacts, Mitigation Measures and Recommendations
Jennifer Chan Kim Lian and Tay Kai Xin
Abstract: The paper focuses on how the COVID-19 pandemic affected the Bornean tourism city of Kota Kinabalu in terms of impacts, mitigating measures, challenges faced and in turn, offers recommendations for destination management. It analyses the “what and how” impact of COVID-19 on tourism business operators and local residents of Kota Kinabalu. Qualitative interviews with 40 respondents, including tourism business operators..
Assessing Visitor Volatility Over the Longer Term: 25 Years of Hong Kong Inbound Tourism
Tomy Andrianto and Brian King
Abstract: Using secondary data on Hong Kong inbound tourism over an extended period prepandemic (1993 to 2017), this study examines the incidence and prevalence of volatility and stability, respectively across visitor profiles and behavioural characteristics. Distinct patterns are evident between short and long-haul markets when classified on the basis of distance travelled...