Cleelia Uudam Costa, António da Silva Robalo & Renato Pereira
Abstract: This work investigates hotel innovation activity based on 11 hotel-specific innovation dimensions and antecedents. Results from a sample of 326 Portuguese hotels showed a high level of Innovativeness in the Portuguese hospitality industry. Information and Communication Technology, and Marketing were the leading innovation areas. The moderate level of Innovation Behavior demonstrates the dominance of incremental innovations. Hotel Size, Hotel Stars, Hotel Chain, and Personnel Training are significantly related to Innovation Behavior. Hotel Innovativeness positively impacted hotel Innovation Behavior, and hotel Innovation Behavior positively impacted hotel Performance. These findings provide both scholars and practitioners with relevant insights into hotel innovation in Portugal.
Keywords: Hotel innovation, hospitality, innovation behavior, innovativeness, Portugal