Taylor's FSLM Journals
An Investigation into Official Tourism Websites for Promoting Food Tourism in ASEAN Countries

@ Asia-Pacific Journal of Innovation in Hospitality and Tourism

Online ISSN: 2710-6519

Tan Siew Tze & Noor Hazarina Hashim


This study evaluated all ten ASEAN countries’ official website related to food tourism information. Four dimensions – food culture, featured foods and recipes, culinary tourism marketing strategies, and restaurant guides – and 23 websites features were investigated in a web content analysis session. This study found that the ASEAN National Tourism Organisations had minimal information about food tourism on their websites. This study concludes by providing insights on how national tourism organisations could use their websites to promote food tourism in their respective countries.

Keywords: ASEAN, culinary tourism, cuisine, food tourism, web content analysis