Table of Contents
Bridging Technology and Heritage: Mobile AR Applications as Efficient Tools for Cultural Destination Promotion
Chau Keng Fong and Lau Kin Sau
Abstract: The study examines the influence of three product attributes—authentic experiences (AE), social influence (SI), and content richness (CR)—on visitors’ intentions to adopt mobile augmented reality applications (MARA) in promotional events for Asian cultural heritage destinations. Grounded in the Technology Acceptance Model (TAM), a theoretical model was developed and...
Abstract: The study examines the influence of three product attributes—authentic experiences (AE), social influence (SI), and content richness (CR)—on visitors’ intentions to adopt mobile augmented reality applications (MARA) in promotional events for Asian cultural heritage destinations. Grounded in the Technology Acceptance Model (TAM), a theoretical model was developed and...
Homogenizing Design Thinking Process with Avitourism: Solving Industry Problems using Traditional Knowledge System
Paridhi Brahma, Rejoice Gassah, Gaurab Talukdar and Chandan Goswami
Abstract: Avitourism has grown exponentially since the 1980s due to technological advancements. However, local communities living near abundant and diverse bird habitats face micro-level challenges in capitalising on available resources to their benefit. This study illustrates the case of Dosdewa, an emerging avitourism destination in India. The Khasi community living in Dosdewa used the design thinking process (DTP) to overcome the challenges of establishing Dosdewa as a sustainable avitourism destination. DTP is a multistage...
Abstract: Avitourism has grown exponentially since the 1980s due to technological advancements. However, local communities living near abundant and diverse bird habitats face micro-level challenges in capitalising on available resources to their benefit. This study illustrates the case of Dosdewa, an emerging avitourism destination in India. The Khasi community living in Dosdewa used the design thinking process (DTP) to overcome the challenges of establishing Dosdewa as a sustainable avitourism destination. DTP is a multistage...
Young Travellers’ Engagement and Satisfaction with Online Travel Agency’s (OTA) Chatbot Troubleshooting Services
Muhamamad Aliff Asyraff, Nur Adilah Md Zain, Hazmal Ismail and Mohd Hafiz Hanafiah
Abstract: This study examines the effects of online travel agency’s (OTA) chatbot troubleshooting services quality on young travellers’ satisfaction via four dimensions of chatbot e-service quality: interactivity, reliability, assurance, and responsiveness. The study population includes Malaysian Gen Z respondents who have used chatbot services in online travel agencies (OTAs) for troubleshooting...
Abstract: This study examines the effects of online travel agency’s (OTA) chatbot troubleshooting services quality on young travellers’ satisfaction via four dimensions of chatbot e-service quality: interactivity, reliability, assurance, and responsiveness. The study population includes Malaysian Gen Z respondents who have used chatbot services in online travel agencies (OTAs) for troubleshooting...
Innovative Technologies in Tourism and Hospitality Education: A Bibliometric Review with Future Research Directions
Md. Tariqul Islam, Jeetesh Kumar, Rupam Konar, Neethiahnanthan Ari Ragavan, Faizan Ali and Laiba Ali
Abstract: This study aims to present a comprehensive bibliometric analysis of 204 scholarly publications (1984–2025), examining the integration of innovative technologies in tourism and hospitality education. Bibliometrix and VOSviewer software were utilised to identify the publication frequency, as well as the most prominent authors, journals, affiliation, articles, and countries...
Abstract: This study aims to present a comprehensive bibliometric analysis of 204 scholarly publications (1984–2025), examining the integration of innovative technologies in tourism and hospitality education. Bibliometrix and VOSviewer software were utilised to identify the publication frequency, as well as the most prominent authors, journals, affiliation, articles, and countries...
Individual Differences in Succession Planning and Leadership Qualities: A Quantitative Study on the Upper-echelons of Five-Star Hotels in Kuala Lumpur, Malaysia
Muhammad Afnan Mahusain, Sree Kala Kunju Raman Nair, Ruth Sabina Francis and Mohd Aliff Abdul Majid
Abstract: This study analyses factors influencing succession planning among the upperechelon operational managers of five-star hotels in Kuala Lumpur, Malaysia. It examines individual differences, such as social identity and leadership talent, and their impact on the succession planning process and leadership qualities. A total of 200 managers from six hotel departments participated in the study, which utilised the Theory of Planned Behaviour...
Abstract: This study analyses factors influencing succession planning among the upperechelon operational managers of five-star hotels in Kuala Lumpur, Malaysia. It examines individual differences, such as social identity and leadership talent, and their impact on the succession planning process and leadership qualities. A total of 200 managers from six hotel departments participated in the study, which utilised the Theory of Planned Behaviour...
The Role of Food in Food Blogs: A Netnographic Analysis of Indian Food Bloggers’ Posts on Social Media
Partho Pratim Seal, Ankit Shukla, Lazey Doma Bhutia and Nagendra Yadav
Abstract: The role of social media is to build relationships with food, with the food makers, and how they adapt those in their lives. This study focuses on food bloggers and how they portray Indian food in their food blogs. The study adopted a netnographic approach and visited popular Indian food bloggers’ social media sites, followed by a qualitative content analysis...
Abstract: The role of social media is to build relationships with food, with the food makers, and how they adapt those in their lives. This study focuses on food bloggers and how they portray Indian food in their food blogs. The study adopted a netnographic approach and visited popular Indian food bloggers’ social media sites, followed by a qualitative content analysis...
Unveiling Multi-Dimensional Value for Green Hotel Customers’ Purchase Intentions using the Extended Social Exchange Theory Revelations from Beijing, China
Ji Shuang and Joann P. S. Lim
Abstract: This study explores the influence of green values on customers’ intention to select green hotels in Beijing, focusing on the role of environmental concern, perceived green benefits, and perceived green costs. Using a quantitative research design, the study identifies four dimensions of perceived green benefits, such as functional, emotional, social, and cognitive, along...
Abstract: This study explores the influence of green values on customers’ intention to select green hotels in Beijing, focusing on the role of environmental concern, perceived green benefits, and perceived green costs. Using a quantitative research design, the study identifies four dimensions of perceived green benefits, such as functional, emotional, social, and cognitive, along...
The Roles of Motivational and Constraint Factors in International Travellers’ Decision-Making Regarding Street Food at Destinations
Mehri Yasami, Pornpisanu Promsivapallop and Tatiyaporn Jarumaneerat
Abstract: This study proposes a conceptual model by integrating and testing a comprehensive set of motivational and constraint factors effecting international tourists’ attitude and behavioural responses concerning consumption of street food at destinations. A total of 507 completed questionnaires were collected in Phuket, Thailand. Results of the data analyses suggest that price value...
Abstract: This study proposes a conceptual model by integrating and testing a comprehensive set of motivational and constraint factors effecting international tourists’ attitude and behavioural responses concerning consumption of street food at destinations. A total of 507 completed questionnaires were collected in Phuket, Thailand. Results of the data analyses suggest that price value...
