Table of Contents
A study of Chinese audience acceptance behaviour : A case study of remake Chinese films from South Korean originals
Li Chongjing, *Wan Norbani Wan Noordin
Abstract: In recent years, Chinese films have been extensively remade from South Korean films, but both reputation and box office collections have been underwhelming. To understand Chinese audiences’ attitudinal behaviour toward this type of film, this study collected textual materials reflecting Chinese audiences’ reception attitudes: Douban long reviews, short reviews, and questionnaires. This study analysed 220,264 words from long and short reviews, plus questionnaires using thematic analysis, and identified four themes: Films, Audience, Reality, and Expression. The study found that the localization strategies employed by Chinese films in cross-cultural...
Abstract: In recent years, Chinese films have been extensively remade from South Korean films, but both reputation and box office collections have been underwhelming. To understand Chinese audiences’ attitudinal behaviour toward this type of film, this study collected textual materials reflecting Chinese audiences’ reception attitudes: Douban long reviews, short reviews, and questionnaires. This study analysed 220,264 words from long and short reviews, plus questionnaires using thematic analysis, and identified four themes: Films, Audience, Reality, and Expression. The study found that the localization strategies employed by Chinese films in cross-cultural...
Challenging female ideal body stereotypes: A qualitative research of positive body image representations on the Red (Xiaohongshu) platform
Chen Zhang, *Juliana Abdul Wahab
Abstract: The ideal female body stereotype is one of the longstanding aesthetic standards in Chinese society and culture, which not only affects individual women’s self-perception and psychological state, but is also constantly reinforced in social media, with increasingly outrageous aesthetic standards causing distress in females. Red (Xiaohongshu), as the most popular social media platform for Chinese women, presents a growing number of users who are aware of the negative effects of this ideal body image and challenge it by posting positive body image posts under the theme “rejecting body anxiety”. Existing studies mostly focus on the analysis of...
Abstract: The ideal female body stereotype is one of the longstanding aesthetic standards in Chinese society and culture, which not only affects individual women’s self-perception and psychological state, but is also constantly reinforced in social media, with increasingly outrageous aesthetic standards causing distress in females. Red (Xiaohongshu), as the most popular social media platform for Chinese women, presents a growing number of users who are aware of the negative effects of this ideal body image and challenge it by posting positive body image posts under the theme “rejecting body anxiety”. Existing studies mostly focus on the analysis of...
Exploring boycott frames: A content analysis of Malaysian online news coverage on the 2023 McDonald’s Malaysia boycott
*Chong Hoc Wei, Wang Changsong
Abstract: This study examines how Malaysian online news organisations framed public calls to boycott McDonald’s Malaysia following heightened sensitivities surrounding the 2023 Israel–Gaza conflict. Although boycotts are widely discussed in consumer behaviour research, limited attention has been given to how news media construct boycott narratives, particularly within geopolitically charged contexts. Using inductive qualitative content analysis, the study analysed 48 news articles published between October 2023 and April 2024 across four major outlets—The Star, Berita Harian, Sin Chew Daily, and Malaysiakini. Through open coding, categorisation, and...
Abstract: This study examines how Malaysian online news organisations framed public calls to boycott McDonald’s Malaysia following heightened sensitivities surrounding the 2023 Israel–Gaza conflict. Although boycotts are widely discussed in consumer behaviour research, limited attention has been given to how news media construct boycott narratives, particularly within geopolitically charged contexts. Using inductive qualitative content analysis, the study analysed 48 news articles published between October 2023 and April 2024 across four major outlets—The Star, Berita Harian, Sin Chew Daily, and Malaysiakini. Through open coding, categorisation, and...
The impact of social media and the desire of fame towards Malaysian influencers
Nur Widad Roslan, *Muhammad Irsyad bin Zulkifli, Mohamed Hamzani bin Mohamed Izzamudin, Nur Maisarah Roslan
Abstract: This research explores the impact of social media and the pursuit of fame among Malaysian social media influencers through the lens of Uses and Gratifications Theory (UGT) and Agenda Setting Theory (AST). With the rising dominance of platforms like TikTok and Instagram, influencers have become key drivers in shaping online discourse and driving consumer behaviour. The study employed a qualitative approach by interviewing six Malaysian micro-influencers to uncover their motivations, strategies, and the emotional realities behind their public personas. Findings reveal that influencers use social media primarily for self-expression,...
Abstract: This research explores the impact of social media and the pursuit of fame among Malaysian social media influencers through the lens of Uses and Gratifications Theory (UGT) and Agenda Setting Theory (AST). With the rising dominance of platforms like TikTok and Instagram, influencers have become key drivers in shaping online discourse and driving consumer behaviour. The study employed a qualitative approach by interviewing six Malaysian micro-influencers to uncover their motivations, strategies, and the emotional realities behind their public personas. Findings reveal that influencers use social media primarily for self-expression,...
A review on multimodal approaches for deception detection: State-of-the-art, challenges, and future directions
*Md Kowsar Hossain Sakib, Neethiahnanthan Ari Ragavan, Shanjita Akter Prome,
Md Rafiqul Islam, Goh Wei Wei, David Asirvatham, Bharati Rathore
Abstract: Deception detection (DD) presents a critical challenge across high-stakes domains such as security, finance, and education, necessitating accurate, non-invasive, and portable solutions. Traditional unimodal DD systems, which often rely solely on facial expressions or basic physiological signals, exhibit inherent limitations in both accuracy and complexity. To overcome these shortcomings, multimodal approaches have become the state of the art, integrating diverse data streams, including facial cues, vocal characteristics, body language, and advanced physiological metrics, to capture deeper insights into deceptive behaviour. This literature review...
Abstract: Deception detection (DD) presents a critical challenge across high-stakes domains such as security, finance, and education, necessitating accurate, non-invasive, and portable solutions. Traditional unimodal DD systems, which often rely solely on facial expressions or basic physiological signals, exhibit inherent limitations in both accuracy and complexity. To overcome these shortcomings, multimodal approaches have become the state of the art, integrating diverse data streams, including facial cues, vocal characteristics, body language, and advanced physiological metrics, to capture deeper insights into deceptive behaviour. This literature review...
