Table of Contents
Identifying the mediating role of corporate reputation in the relationship between selected RepTrakTM facets and customer loyalty of Malaysia Airlines Berhad
*Tak-Jie Chan, Su-Lin Tay, Hon-Tat Huam & Nor Azura Adzharuddin
Abstract: Corporate reputation is a part of the intangible asset management that can help create a competitive advantage in firms. Hence, it is crucial for firms to create a favourable reputation and build a good perception among stakeholders. However, crises are inevitable and can cause a firm’s reputation to be tarnished and its credibility to be questioned…
Abstract: Corporate reputation is a part of the intangible asset management that can help create a competitive advantage in firms. Hence, it is crucial for firms to create a favourable reputation and build a good perception among stakeholders. However, crises are inevitable and can cause a firm’s reputation to be tarnished and its credibility to be questioned…
Fixing the communication gap through MHealth: The effects of attitude, perceived usefulness, and risks of MHealth on prescribed self-care among coronary heart disease patients in Malaysia
*Rabiah Adawiah Abu Seman, Md Azalanshah Md Syed, Azmin Azliza Aziz, Ahmad Syadi Mahmood Zuhdi & Rasheeda Mohd Zamin
Abstract: This study analyses the moderating role of Mobile Health (MHealth) in influencing the indirect relationship of health literacy on prescribed self-care through attitude among Coronary Heart Disease (CHD) patients in Malaysia. Through a user-experience research with concept testing, data were collected from 300 CHD patients in a tertiary hospital using a survey. Findings show a partial mediation of attitude in the relationship between…
Abstract: This study analyses the moderating role of Mobile Health (MHealth) in influencing the indirect relationship of health literacy on prescribed self-care through attitude among Coronary Heart Disease (CHD) patients in Malaysia. Through a user-experience research with concept testing, data were collected from 300 CHD patients in a tertiary hospital using a survey. Findings show a partial mediation of attitude in the relationship between…
Virtual jihadism: Netnographic analysis on trends of terrorism threats
*Herdi Sahrasad, Muhammad Amin Nurdin, Mohamad Asrori Mulky & Iskandar Zulkarnaen
Abstract: This article examines how the Islamic State of Iraq and Syria (ISIS) has been using terrorism to rebel in order to establish their own superstate, leading to the outbreak of a civil war in Iraq and Syria. To this end, ISIS has intensified the use of the internet and Telegram in the global arena massively and intensively. In this context, by using netnography—a method for analysing…
Abstract: This article examines how the Islamic State of Iraq and Syria (ISIS) has been using terrorism to rebel in order to establish their own superstate, leading to the outbreak of a civil war in Iraq and Syria. To this end, ISIS has intensified the use of the internet and Telegram in the global arena massively and intensively. In this context, by using netnography—a method for analysing…
Media self-congruity among the generational cohorts of Boomers and Gen Y in Malaysia
*Mohamad-Noor Salehhuddin Sharipudin, Kim-Shyan Fam & Aaron Gazley
Abstract: Our study employed the Generational Cohort Theory as an alternative method to segment and identify consumer profile and its media congruity in an emerging country (i.e. Malaysia). It is more efficient and reliable than other segmentation methods such as demographic variables and cross-sectional. We aim to establish and validate the influential events (e.g. social, political, economic and technological) used by the Boomer and…
Abstract: Our study employed the Generational Cohort Theory as an alternative method to segment and identify consumer profile and its media congruity in an emerging country (i.e. Malaysia). It is more efficient and reliable than other segmentation methods such as demographic variables and cross-sectional. We aim to establish and validate the influential events (e.g. social, political, economic and technological) used by the Boomer and…
Women leaders in the 14th General Election: A comparative framing analysis of the Malaysian media
*Usha Devi Rajaratnam, Justin Gerard Victor, Sheila Yvonne & Yang Lai Fong
Abstract: Malaysia concluded its momentous 14th General Election in May 2018, which heralded a regime change after 60 years. In this election, an unprecedented number of women stood as candidates but only 11% succeeded in becoming elected representatives. Hence, this study analyses the media discourse in the Malaysian press on women representation in the election. The media portrayal of women leaders in general elections…
Abstract: Malaysia concluded its momentous 14th General Election in May 2018, which heralded a regime change after 60 years. In this election, an unprecedented number of women stood as candidates but only 11% succeeded in becoming elected representatives. Hence, this study analyses the media discourse in the Malaysian press on women representation in the election. The media portrayal of women leaders in general elections…
The influence of peer engagement on voting among Malaysian youths through social networking sites
*Nurzihan Hassim, Suzanne Tan Ser Zian & Sheila Yvonne Jayasainan
Abstract: The 14th General Election saw a significant transition in political views and voting inclinations on social networking sites (SNSs) such as Facebook and Twitter among Malaysian youths despite their absence in the electorate. These digital natives rely heavily on SNSs to consolidate information, to interpret social structures and to engage among themselves as political…
Abstract: The 14th General Election saw a significant transition in political views and voting inclinations on social networking sites (SNSs) such as Facebook and Twitter among Malaysian youths despite their absence in the electorate. These digital natives rely heavily on SNSs to consolidate information, to interpret social structures and to engage among themselves as political…
The Malaysian power shift: The mainstream perspective
*Roslina Abdul Latif & Abelyn Oh Ying
Abstract: The Malaysian power shift that happened in February 2020 shook the nation and the democracy system in the country to the core. Several political parties had secret meetings which culminated in rumours of the formation of a new alliance to helm the government. Tun Dr Mahathir Mohamad resigned as the 7th Prime Minister (PM), submitting his resignation letter…
Abstract: The Malaysian power shift that happened in February 2020 shook the nation and the democracy system in the country to the core. Several political parties had secret meetings which culminated in rumours of the formation of a new alliance to helm the government. Tun Dr Mahathir Mohamad resigned as the 7th Prime Minister (PM), submitting his resignation letter…
Exploring the credibility and self-presentation of Insta micro-celebrities in influencing the purchasing decisions of Bangladeshi users
*Masrura Ahmed Tanha
Abstract: Social media has and continues to provide ordinary people ubiquitous access to influence others and in the process, achieve online celebrity status. Not surprisingly, micro-celebrities on digital media have become the new promotional tool for product endorsements. Companies too are increasingly shifting from traditional celebrity endorsers to famous online…
Abstract: Social media has and continues to provide ordinary people ubiquitous access to influence others and in the process, achieve online celebrity status. Not surprisingly, micro-celebrities on digital media have become the new promotional tool for product endorsements. Companies too are increasingly shifting from traditional celebrity endorsers to famous online…
Communication networks for rubber marketing in Riau province, Indonesia
*Roza Yulida, Rosnita, Yulia Andriani & Muhammad Ikhwan
Abstract: The Riau province is one of the largest rubber manufacturers in Indonesia. Ten percent of Indonesia’s rubber comes from Riau, and of this, 82.64% comes from community rubber plantations. The main problems experienced by rubber farmers are low-quality rubber, stiff competition for rubber products, and its low price. There are several models used…
Abstract: The Riau province is one of the largest rubber manufacturers in Indonesia. Ten percent of Indonesia’s rubber comes from Riau, and of this, 82.64% comes from community rubber plantations. The main problems experienced by rubber farmers are low-quality rubber, stiff competition for rubber products, and its low price. There are several models used…
The Internet’s potential: A study of Indian news sites
*Deepak BJ, Usha M. Rodrigues & Padma Rani
Abstract: The multifaceted online features have encouraged traditional media to explore the novel possibility of the online market. In this context, our study examines how Indian newspapers have adopted online media features such as interactivity, hypertextuality, multimediality, immediacy, memory, personalisation, ubiquity, creativity, contextualisation…
Abstract: The multifaceted online features have encouraged traditional media to explore the novel possibility of the online market. In this context, our study examines how Indian newspapers have adopted online media features such as interactivity, hypertextuality, multimediality, immediacy, memory, personalisation, ubiquity, creativity, contextualisation…