Halimin Herjanto, Muslim Amin, and Yasser Mahfooz

Abstract: This research investigates the effect of perceived cleanliness, perceived susceptibility, and perceived severity on self-protective intention and intention to stay in the context of hospitality. A total of 252 usable online surveys were statistically analysed using Smart-PLS software to reveal three important findings. First, the relationship between self-protective intention and intention to stay is not significant. Second, perceived cleanliness and perceived severity positively influence self-protective intention, and perceived cleanliness is the only type of perception that is accountable for the intention to stay. Third, perceived susceptibility does not affect self-protective intention or intention to stay. Additionally, this study presents future research directions and offers managerial suggestions.

Keywords: COVID-19, hotel, perceived risks, self-protective intention, intention to stay