Taylor's FSLM Journals
Green Practices of Event Management Enterprises in Batangas City

@ Asia-Pacific Journal of Innovation in Hospitality and Tourism

Online ISSN: 2710-6519

Jeninah Christia B. Pulhin, Noelah Mae D. Borbon


Green practices for the event industry may be categorised into energy efficiency, waste minimisation, water consumption, and eco-procurement. Energy efficiency pertains to using less energy to provide the same level of energy by means of a more efficient technology or process. Waste minimisation is a set of processes and practices intended to reduce the amount of waste produced. Water consumption focuses on conserving water through policies and actions implemented by event organisers, suppliers, and attendees. Eco-procurement involves developing supply chains that deliver goods in a way that minimises the impact on the environment. These four are the aspects of green practices that the present research aims to look into. This research intends to assess the green practices of event management enterprises in the City of Batangas (or Batangas City), Philippines. The descriptive survey research method was used to describe specific behaviours as they occurred in the environment. The respondents of the study included 65 members of Batangas Wedding & Event Professionals (BWEP), which is the official organisation of event professionals in the Batangas province. The research used survey questionnaires as the main instrument in assessing the green practices of the event management businesses. This instrument was adapted from the research by Ahmad, Wan Rashid, Abd Razak, Mohd. Yusof, and Mat Shah (2013). The main findings of the study were that the majority of the respondents have operated for 1 to 8 years at a regional level and had a customer size of 201 to 500 people. The nature of their businesses was personal events. In terms of their green practices, the study results revealed that energy efficiency, waste minimisation, and eco-procurement were sometimes practised, while water consumption efforts were not often practised. In addition, there was a significant difference in the responses when they were grouped according to firmographic profile. As a recommendation, this research proposes strategies and a set of action plans for the greening of meetings and events.

Keywords: Eco-procurement, energy efficiency, events management, green practices, waste minimisation