Anurak Chandam, *Lin Hui-Wen

Abstract:

This study examines the visual framing of Blackpink’s concert at Supachalasai National Stadium in Thailand, a heritage site closely linked to the People’s Party. By combining iconographic and discourse analysis, this research explores how the concert’s visual representation sparked public controversy and discourse. Using Panofsky’s iconographic method, the study identifies symbolic contrasts between the stadium’s architectural heritage and the vibrant pop culture of the concert. These contrasts highlight differing cultural and historical values, emphasising how pop culture events can impact public perceptions of heritage sites. Discourse analysis of social media comments reveals complex power dynamics, reflecting broader ideological tensions surrounding the People’s Party legacy. The findings demonstrate the influential role of digital visuals in shaping public narratives, especially concerning cultural identity and heritage conservation.

Keywords: Visual framing, heritage site, pop culture, People’s Party, iconographic analysis, discourse analysis