*Chinedu Eugenia Anumudu, Felix Chuks Ogbomeh, Megat Al Imran Yasin
Abstract:
Social Customer Relationship Management (Social CRM) is gaining ground globally, especially in this era that demands cashless transactions for promoting social commerce and reducing the spread of COVID-19. However, in some emerging nations like Nigeria, Social CRM via Facebook from the customer’s perspective has not been researched widely. Therefore, this study aims to evaluate the antecedents of Facebook e-purchasing site and Social CRM from the perspective of customers.
To realise the purpose of this study , we explored the Technology Acceptance Model (TAM) via a quantitative approach because of the descriptive and inferential requirements.
Keywords: Facebook e-purchasing site antecedents, social commerce, ease of use mediation, Social CRM, trustworthiness