Table of Contents
Key Attributes of Malaysian Specialty Coffee Shops: An Exploratory Investigation
Michelle Lee G.W., Sushila Devi Rajaratnam & Rupam Konar
Abstract: In the thriving specialty coffee industry in Malaysia, it is imperative for specialty coffee shop entrepreneurs to understand the important attributes that motivate consumers to patronise specialty coffee shops so as to have a competitive advantage and sustain their businesses. The existing published literature highlights the lack of research on this aspect, particularly ...
Abstract: In the thriving specialty coffee industry in Malaysia, it is imperative for specialty coffee shop entrepreneurs to understand the important attributes that motivate consumers to patronise specialty coffee shops so as to have a competitive advantage and sustain their businesses. The existing published literature highlights the lack of research on this aspect, particularly ...
An Investigation of Malaysian Wine Connoisseurs’ Sociocultural Implications during Their Learning Path
Joaquim Dias Soeiro
Abstract: With more than 65% of the population being Muslims, Malaysia is not a country where alcohol is the most frequently consumed beverage. Also, wine is not the main alcoholic beverage consumed by non-Muslims, except during celebrations and social occasions. Furthermore, studies show that the Malaysian wine market is well segmented into novices, drinkers...
Abstract: With more than 65% of the population being Muslims, Malaysia is not a country where alcohol is the most frequently consumed beverage. Also, wine is not the main alcoholic beverage consumed by non-Muslims, except during celebrations and social occasions. Furthermore, studies show that the Malaysian wine market is well segmented into novices, drinkers...
The Bubble Drink Industry in Malaysia: An Empirical Assessment of Repurchase Intention
Kandappan Balasubramanian, Fan Wai Mun & Vinesh Ramalingam
Abstract: The food and beverage market is one of the largest growing industry in Malaysia with an annual growth rate of 25.4% and an expected increase from the current revenue of USD34 million to USD38 million in 2022. According to the Malaysian market forecast of 2018, there will be an increase of 1.6% in consumers eating out from the current one (5.2%). Given the growing number of...
Abstract: The food and beverage market is one of the largest growing industry in Malaysia with an annual growth rate of 25.4% and an expected increase from the current revenue of USD34 million to USD38 million in 2022. According to the Malaysian market forecast of 2018, there will be an increase of 1.6% in consumers eating out from the current one (5.2%). Given the growing number of...
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