Table of Contents
The Impact of Awareness on Tourism Marketing Slogan on Length of Stay and Travel Budget Allocation of Young Travellers
John Paolo R. Rivera & Eylla Laire M. Gutierrez
Abstract: Tourism remains a vital industry in advancing the growth and development of global economies, whereby tourism marketing initiatives have become a dominant technique to realize a destination’s full potential. We consider both length of stay and travel budget allocation of young travellers to understand the role of tourism marketing initiatives of destinations. Using...
Abstract: Tourism remains a vital industry in advancing the growth and development of global economies, whereby tourism marketing initiatives have become a dominant technique to realize a destination’s full potential. We consider both length of stay and travel budget allocation of young travellers to understand the role of tourism marketing initiatives of destinations. Using...
The Impact of Having Completed Internships on Undergraduate Students’ Perceptions of the Japanese Tourism and Hospitality Industry
James Bury & Emi Iwasaki
Abstract: Internships are commonly promoted as beneficial to students, educators, and employers, but the impact internships have on students’ perceptions of the tourism and hospitality industry are often not considered. It is imperative that students’ perceptions are investigated as by gaining a better understanding of them, more positive attitudes to the industry can ...
Abstract: Internships are commonly promoted as beneficial to students, educators, and employers, but the impact internships have on students’ perceptions of the tourism and hospitality industry are often not considered. It is imperative that students’ perceptions are investigated as by gaining a better understanding of them, more positive attitudes to the industry can ...
Does Tenure Matter? HTLP Evaluation Criteria and Programme Quality among the United States Faculty
Danny Woosik Choi & Kurt Stahura
Abstract: The purpose of this study is to examine programme quality and perceptions of evaluation criteria of hospitality, tourism, and leisure programmes (HTLPs) among full-time faculty based on tenure status (i.e., non-tenure, tenure-track, and tenured) in the United States. The MANOVA (multivariate analysis of variance) analyses found that non-tenure track faculty score...
Abstract: The purpose of this study is to examine programme quality and perceptions of evaluation criteria of hospitality, tourism, and leisure programmes (HTLPs) among full-time faculty based on tenure status (i.e., non-tenure, tenure-track, and tenured) in the United States. The MANOVA (multivariate analysis of variance) analyses found that non-tenure track faculty score...
The Perception of Hyatt Place—a Mid-scale Brand among Hotel Customers in China
Maria Yue & Steve Xu
Abstract: Though the mid-scale hotel business is still in its infancy in China, it has become a new growing competitive market attracting a variety of international hotel brands. Moreover, from the academic perspective, mid-scale hotel business is seldom discussed in the Eastern context. This study attempts to examine whether there are some latent brand positioning issues affecting...
Abstract: Though the mid-scale hotel business is still in its infancy in China, it has become a new growing competitive market attracting a variety of international hotel brands. Moreover, from the academic perspective, mid-scale hotel business is seldom discussed in the Eastern context. This study attempts to examine whether there are some latent brand positioning issues affecting...
Inclusions and Exclusions of Social Tourism
Toney K. Thomas
Abstract: The term ‘social tourism’ has been ambiguously interpreted since its inception in the early 20th century, when the focus of tourism was mainly for the financially disadvantaged and socially excluded travellers. Such concept was indeed important to increase social participation in tourism through social and political interventions. Tourism today has transformed with several ...
Abstract: The term ‘social tourism’ has been ambiguously interpreted since its inception in the early 20th century, when the focus of tourism was mainly for the financially disadvantaged and socially excluded travellers. Such concept was indeed important to increase social participation in tourism through social and political interventions. Tourism today has transformed with several ...
From ‘Artistic Ape’ to Tourist: How the Evolution of Art Mirrors that of Tourism
Keith Kay Hin TAN
Abstract: This paper examines the connection between art and tourism by showing how both disciplines have been subject to a similar evolution over nevertheless dissimilar periods of history. It focuses on the work of artist-researcher Desmond Morris whose works have been celebrated as explaining the effects of evolution on human behaviour. Focusing on the production of art as...
Abstract: This paper examines the connection between art and tourism by showing how both disciplines have been subject to a similar evolution over nevertheless dissimilar periods of history. It focuses on the work of artist-researcher Desmond Morris whose works have been celebrated as explaining the effects of evolution on human behaviour. Focusing on the production of art as...
Emotional Intelligence, Perceived Organisation Support and Organisation Citizenship Behaviour: Their Influence on Job Performance among Hotel Employees
Ruth Sabina Francis, Elangkovan Narayan Alagas & Manimekalai Jambulingam
Abstract: The hotel industry in Malaysia is under constant pressure to develop strategies for employee retention. The dearth of qualified managerial and non-managerial human resources posits a threat to the job performance of hotel employees and thereby the industry itself. This study examines how hotel employees in Kuala Lumpur perceive their emotional intelligence, ...
Abstract: The hotel industry in Malaysia is under constant pressure to develop strategies for employee retention. The dearth of qualified managerial and non-managerial human resources posits a threat to the job performance of hotel employees and thereby the industry itself. This study examines how hotel employees in Kuala Lumpur perceive their emotional intelligence, ...
Empowerment in Hospitality Service Leadership: A Moderated Mediation Approach
Rupam Konar, Faizan Ali & Kashif Hussain
Abstract: The hospitality industry is a service industry that is constantly evolving with innovated service models, especially the hotel sector. However, hotel sector jobs are always associated with low paid salaries, unstable employment procedures, socially undesirable working hours and low-esteem job status with poor benefits. In such conditions, service leaders require...
Abstract: The hospitality industry is a service industry that is constantly evolving with innovated service models, especially the hotel sector. However, hotel sector jobs are always associated with low paid salaries, unstable employment procedures, socially undesirable working hours and low-esteem job status with poor benefits. In such conditions, service leaders require...
In-Depth Review of Microeconomic Analysis of Business Tourist Spending
Jeetesh Kumar & Anshul Garg
Abstract: Most prior research used tourist arrivals to examine international tourism demand. However, tourist arrival is not an accurate factor to determine international tourism demand as it does not show the actual spending pattern of tourists which includes goods and services purchased. Literature has proven that business tourists always spend more than leisure tourists; thus, tourist...
Abstract: Most prior research used tourist arrivals to examine international tourism demand. However, tourist arrival is not an accurate factor to determine international tourism demand as it does not show the actual spending pattern of tourists which includes goods and services purchased. Literature has proven that business tourists always spend more than leisure tourists; thus, tourist...
Western Celebrity Chefs and Restaurants: A View from Singapore
Joan C. Henderson
Abstract: This paper is concerned with the modern celebrity chef phenomenon and its implications within the tourism context and more widely. A qualitative approach is adopted, making use of the case study methodology. The meanings and significance of celebrity chefs in general and their tourism role in a globalising world are discussed. Overseas activity in terms...
Abstract: This paper is concerned with the modern celebrity chef phenomenon and its implications within the tourism context and more widely. A qualitative approach is adopted, making use of the case study methodology. The meanings and significance of celebrity chefs in general and their tourism role in a globalising world are discussed. Overseas activity in terms...
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