Md. Tariqul Islam, Siti Rahayu Hussin and Wong Foong Yee
Abstract: Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers’ perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers’ adoption of online travel reviews using a quantitative, survey-based, and cross-sectional approach...