Table of Contents
“Hospitality Revolution 4.0”: A Literature Review on a Unified Typology of IR 4.0 Technologies for the Tourism and Hospitality Industry in the Era of COVID-19
Benjamin Appiah Osei, Neethiahnanthan Ari Ragavan, Balasubramanian Kandappan & Henry Kofi Mensah
Abstract: The inherent potentials of the Fourth Industrial Revolution for the hospitality and tourism industry cannot be underrated. Since its inception, the Industrial Revolution 4.0 (IR 4.0) has become the “topic of interest” in most academic conferences across the world. However, there seem to be inconclusive and non-consensual agreement among researchers as to what the ...
Abstract: The inherent potentials of the Fourth Industrial Revolution for the hospitality and tourism industry cannot be underrated. Since its inception, the Industrial Revolution 4.0 (IR 4.0) has become the “topic of interest” in most academic conferences across the world. However, there seem to be inconclusive and non-consensual agreement among researchers as to what the ...
Wildlife Memorable Tourism Experiences as Antecedents of Visitor Loyalty at Sepilok Orangutan Rehabilitation Centre (SORC), Sabah, Malaysia
Thanuja Rathakrishnan, Sridar Ramachandran, Siow May Ling, Ahmad Shuib, Syamsul Herman Mohammad Afandi, Puvaneswaran Kunasekaran & Sudesh Prabhakaran
Abstract: This research looks at the wildlife memorable tourism experiences (WMTE) as the antecedents of visitor loyalty to the Sepilok Orangutan Rehabilitation Centre (SORC), Sandakan, Sabah, Malaysia. Based on the experience economy reasoning, this study adopts the memorable tourism experience (MTE) framework with the introduction of a new variable – wildlife tourism. Through...
Abstract: This research looks at the wildlife memorable tourism experiences (WMTE) as the antecedents of visitor loyalty to the Sepilok Orangutan Rehabilitation Centre (SORC), Sandakan, Sabah, Malaysia. Based on the experience economy reasoning, this study adopts the memorable tourism experience (MTE) framework with the introduction of a new variable – wildlife tourism. Through...
An Exploratory Study into the Motivations of Green Volunteers at the 29th Southeast Asian Games
Joann P. S. Lim & Hairunnisa binti Mohamad Ibrahim
Abstract: The success of the 29th Southeast Asian Games, known also as KL2017, was attributed to the efforts of participating athletes as well as the substantial contributions of 13,000 volunteers behind the scene. Hosted by Malaysia in 2017, the multi-sports event was declared as a “Green Games” with the adoption of an environmental sustainability management...
Abstract: The success of the 29th Southeast Asian Games, known also as KL2017, was attributed to the efforts of participating athletes as well as the substantial contributions of 13,000 volunteers behind the scene. Hosted by Malaysia in 2017, the multi-sports event was declared as a “Green Games” with the adoption of an environmental sustainability management...
The Influence of Tourist Interactions on Satisfaction and Destination Loyalty of Tourists at Cultural Heritage Sites in Penang and Melaka, Malaysia
Lisa Tung Pei Pei & Nor Azila Mohd Noor
Abstract: Tourist interactions are common in tourism settings and play an important role in the overall tourist experience. This experiential aspect of research, particularly relating to cultural heritage sites, is limited in tourism literature because most existing literature are in the context of cruise, tour groups and backpacking. Furthermore, those studies focused on the...
Abstract: Tourist interactions are common in tourism settings and play an important role in the overall tourist experience. This experiential aspect of research, particularly relating to cultural heritage sites, is limited in tourism literature because most existing literature are in the context of cruise, tour groups and backpacking. Furthermore, those studies focused on the...
The Influence of Place Attachment on Pro-Environmental Behavioural Intentions of Ecotourists in Taman Negara National Park, Pahang, Malaysia
Thanam Subramaniam, Zaiton Samdin, Sridar Ramachandran & Puvaneswaran Kunasekaran
Abstract: Place attachment plays a key role in determining tourist satisfaction and pro-environmental behaviour to sustain an ecotourism destination. Place attachment refers to the emotional bonding or engagement between an individual and a particular environmental setting. It influences what a tourist sees, thinks and feels about the place and destination visited. Even though...
Abstract: Place attachment plays a key role in determining tourist satisfaction and pro-environmental behaviour to sustain an ecotourism destination. Place attachment refers to the emotional bonding or engagement between an individual and a particular environmental setting. It influences what a tourist sees, thinks and feels about the place and destination visited. Even though...
Importance-Performance Analysis of Phuket’s Cruise Port in Thailand
Ranee Esichaikul & Rochaporn Chansawang
Abstract: Cruise tourism in Asia is growing rapidly. Phuket has supported cruise tourism as a port of call for various cruise lines for decades. The addition of more destinations in Asia for cruise visits and the deployment of mega cruise ships by the cruise industry has placed increasing pressure on Phuket to improve its port facilities. The mix-method study examines the importance...
Abstract: Cruise tourism in Asia is growing rapidly. Phuket has supported cruise tourism as a port of call for various cruise lines for decades. The addition of more destinations in Asia for cruise visits and the deployment of mega cruise ships by the cruise industry has placed increasing pressure on Phuket to improve its port facilities. The mix-method study examines the importance...
Awareness of Mystery Shoppers Amongst Malaysian Hospitality Students
Sumitha Anantharajah, Chan Yi Lin & Teh Yi Tian
Abstract: Hospitality graduates are the industry’s future; hence this study investigates students’ awareness of a commonly used tool of quality management, which is mystery shopping. The study also evaluates their level of understanding towards the importance of quality management in the hotel industry. Adopting a quantitative approach, data were collected from a sample size...
Abstract: Hospitality graduates are the industry’s future; hence this study investigates students’ awareness of a commonly used tool of quality management, which is mystery shopping. The study also evaluates their level of understanding towards the importance of quality management in the hotel industry. Adopting a quantitative approach, data were collected from a sample size...
Can Ecopreneurs Contribute to Ecotourism Development: A Comparative Study of the Pre- and Post-establishment Periods of Kabani (Ecopreneur Organisation)
Harshavardhan Reddy Kummitha
Abstract: The aim of this paper is to examine ecopreneurial initiatives and strategies for ecotourism development through the perception of local communities for two time periods: before and after the establishment of an ecopreneur organisation. A total of...
Abstract: The aim of this paper is to examine ecopreneurial initiatives and strategies for ecotourism development through the perception of local communities for two time periods: before and after the establishment of an ecopreneur organisation. A total of...
Exploring Tour Operators’ Perspectives on Responsible Tourism at Ecotourism Destination: Meaning, Motivation, and Practices
Jennifer Chan Kim Lian & Fiffy Hanisdah Binti Saikim
Abstract: The paper explores the meaning, motivation, and extent of Responsible Tourism Practices (RTPs) at Lower Kinabatangan; a premier ecotourism destination in Malaysia...
Abstract: The paper explores the meaning, motivation, and extent of Responsible Tourism Practices (RTPs) at Lower Kinabatangan; a premier ecotourism destination in Malaysia...
Motorist Border Crossing and Road Tourism Development in ASEAN: Issues and Initiatives for Seamless Travel
Frederic Bouchon, Victor Wee Eng Lye & Sonia Lim Ern Yi
Abstract: The development of a road integration and land mobility within ASEAN (The Association of Southeast Asian Nations) member states can contribute towards a more competitive and resilient ASEAN...
Abstract: The development of a road integration and land mobility within ASEAN (The Association of Southeast Asian Nations) member states can contribute towards a more competitive and resilient ASEAN...
