Taylor's FSLM Journals

Table of Contents

Attribution Resulting in Miscommunication between Malaysian Employers and Filipino Domestic Helpers
*Francisco Perlas Dumanig, Maya Khemlani David, Hanafi Hussin & Rodney Jubilado
Abstract: This paper examines the attributes of Malaysian employers as perceived by Filipino domestic helpers and shows how such attributions result in miscommunication. Attribution theory focuses on how people make sense of their world; what cause and effect inferences they make about the behaviours of others and of themselves. Attribution theory is…
Depending on the Media: The Israeli-Palestinian Peace Process in Cross-National Opinions
*Yakubu Ozohu-Suleiman & Md. Sidin Ahmad Ishak
Abstract: This study examines the relationship between viewers’ dependence on major international news media and their opinions on how core issues of the Israeli-Palestinian conflict could be resolved. The study is premised on the theoretical assumption that Media System Dependency (MSD) can be helpful as a means of evaluating the importance of particular…
The Internet and Online News: A Case Study of Urban Youths in the Klang Valley
*Carmen S.M. Nge, Sharon Wilson, Pauline P.Y. Leong & Ngerng M. H.
Abstract: When the Internet was introduced, there were comparatively few websites, especially news websites. Furthermore, only those who were privileged could have access to the Internet. These mostly comprised political parties who developed and maintained discussion groups and websites to disseminate news. Today, new media technology’s drastic developments in…
Politeness Strategies in Openings and Closings of Service Encounters in Two Malaysian Agencies
*Maya Khemlani David, Kuang Ching Hei & Caesar DeAlwis
Abstract: Opening and closing a conversation can be activated both verbally and non-verbally, depending on participants, topic, and setting. While some types of opening and closing of conversations are perceived politely, others are perceived impolitely because cultures vary. Politeness is developed by societies in order to reduce friction in personal interaction and when taken in that light, politeness enhances rapport and establishes convergence…
Trends and Development of Elections, Civil Liberties and Democracy in the Muslim World (1998 – 2008)
Rohaizan Baharuddin
Abstract: This study examines the trends, development and practices of democracy (DV), civil liberties and elections (IVs) in 47 Muslim countries between the years 1998 to 2008. Based on secondary quantitative data primarily collected from Freedom House and analysed using SPSS, this study demonstrates the aggregate findings as follows – the ‘not free not fair’ elections, the ‘limited’ civil liberties and the ‘Illiberal Partial Democracy’ were the most dominant…
Paradigm Shift in Journalism Education at University Levels in South Asia: In Search of a New Adaptive Model*
Mohammad Sahid Ullah
Abstract: Journalism and media sectors in South Asian countries have been experiencing significant developments since the 1990s with the emergence of a good number of newspapers and magazines, inception of news agencies and private radio and television channels equipped with modern technology. Journalism educators often try to keep pace with this…
Moral Panics and Foreign Nationals: Perceived Attitude and Intentions
*Thinavan Periyayya & Kumutham Krishnan
Abstract: This paper investigated moral panics on activities of African nationals as reported in three local dailies from the period 2007 to 2010. Cohen (1972) defines moral panics as “a condition, episode, individual or groups of persons who emerge to become defined as a threat to societal values and interest.” Content analysis was used to examine the news articles against Goode …
Hegemony and Symbolic Resistance in Malaysia: A Study of Namewee’s Music
Tan Chong Yew
Abstract: Wee Meng Chee, better known as Namewee, is a controversial Malaysian rapper whose music has courted trouble with the Malaysian government. Although some people dismiss his songs as profane, this paper will highlight that Namewee’s music actually constitutes a critique of Malaysia’s social realities, and it challenges the BN ruling coalition’s political…
Evaluation Research on Public Relations Activities among Public Relations Practitioners in Malaysian Corporations: An Exploratory Study
*Pauline Leong Pooi Yin, Kumutham Krishnan & Catherine Lee Cheng Ean
Abstract: Evaluation is the fourth step of the public relations (PR) process (Wilcox and Cameron, 2009). According to Grunig and Grunig (2001), evaluation research is necessary to establish the effectiveness of public affairs programmes and their contribution to organisational effectiveness. The purpose of this research is to assess the perception of Malaysian…
Malaysian Gen Y’s Usage of Vocabulary in Academic Essay-Writing: A Comparison of the Effectiveness of Online versus Print Reading-to-Write Tasks
*Prema Ponnudurai & Antoon De Rycker
Abstract: Much second-language essay writing in higher education has been found lacking in both content and academic vocabulary. To stimulate higher-order thinking and to activate a more suitable vocabulary, argumentative essay-writing tasks in English can integrate prior reading material. Whether this source text should be presented online or in print, and how either…