Table of Contents
Navigating misogynistic cyber harassment: Impacts and challenges faced by Pakistani female journalists
Iqra Iqbal, *Sara Chinnasamy, Shifa Binti Faizal
Abstract: This study explores the impacts and challenges of cyber harassment on Pakistani female journalists. Although female journalists persistently experience misogynist online harassment in their jobs, this topic has yet to receive due attention in the journalism landscape. This study is closely aligned with the social feminism theory, which supports equal rights for working female journalists. The study sample comprised seven Pakistani female journalists, selected using purposive and snowball sampling. Adopting a qualitative research...
Abstract: This study explores the impacts and challenges of cyber harassment on Pakistani female journalists. Although female journalists persistently experience misogynist online harassment in their jobs, this topic has yet to receive due attention in the journalism landscape. This study is closely aligned with the social feminism theory, which supports equal rights for working female journalists. The study sample comprised seven Pakistani female journalists, selected using purposive and snowball sampling. Adopting a qualitative research...
Psychosemantics of “us” and “them” in social media warfare
Rus Shafinas Shafie, *Wardatul Hayat Adna, Puspalata C. Suppiah, Yuslinda Mat Yassin
Abstract: The denotation and use of us and them have been used in various political discourses to either assimilate or alienate groups of people. Numerous political leaders have used both pronouns in their online narratives throughout different social media platforms in an effort to gain political mileage. This study aims to explore the notion of positive self-representation of us and the negative representation of them with the focus on the lexicon “kita” and “mereka” that influences public perception. The study is a phenomenological qualitative study that applied van Dijk’s critical discourse analysis method and the theory of ideological...
Abstract: The denotation and use of us and them have been used in various political discourses to either assimilate or alienate groups of people. Numerous political leaders have used both pronouns in their online narratives throughout different social media platforms in an effort to gain political mileage. This study aims to explore the notion of positive self-representation of us and the negative representation of them with the focus on the lexicon “kita” and “mereka” that influences public perception. The study is a phenomenological qualitative study that applied van Dijk’s critical discourse analysis method and the theory of ideological...
Newcomers in politics: A thematic analysis of 2023 Malaysian State Election candidates’ TikTok content
*Mohd Pirdaus Mat Husain, Ali Salman, Mohd Nor Shahizan Ali, Khairunnisa Mohad Khazin
Abstract: In Malaysia, the 2023 State Election was held on August 12, 2023. This election only involved six states, namely Selangor, Kedah, Kelantan, Terengganu, Negeri Sembilan, and Penang. It also had a large number of candidates from different backgrounds. Among them were new candidates nominated by their respective parties. New candidates are also known as a “political newcomers”. These newcomers were of various backgrounds, including artists, athletes, entrepreneurs, and academicians. All of them presented distinctive manifestos and viewpoints that was shared on social media. In this context, this research aims to examine the content uploaded by...
Abstract: In Malaysia, the 2023 State Election was held on August 12, 2023. This election only involved six states, namely Selangor, Kedah, Kelantan, Terengganu, Negeri Sembilan, and Penang. It also had a large number of candidates from different backgrounds. Among them were new candidates nominated by their respective parties. New candidates are also known as a “political newcomers”. These newcomers were of various backgrounds, including artists, athletes, entrepreneurs, and academicians. All of them presented distinctive manifestos and viewpoints that was shared on social media. In this context, this research aims to examine the content uploaded by...
Muslim women experiencing the production culture of the Malaysian screen industries
*Nur Kareelawati Abd Karim, Siti Maziah Samsudin
Abstract: This article delves into the experiences of Muslim women within the dynamic Malaysian screen industries, focusing on the concept of “production culture” formulated by John T. Caldwell. The study aims to understand how this production culture influences the professional, religious, and gendered identities of female Muslim production workers and to what extent religion serves as a coping mechanism. The research explores the gender disparities and religious ideologies that underpin the Malay community, emphasising the influence of cultural and religious norms. The findings elucidate the challenges Muslim women face in...
Abstract: This article delves into the experiences of Muslim women within the dynamic Malaysian screen industries, focusing on the concept of “production culture” formulated by John T. Caldwell. The study aims to understand how this production culture influences the professional, religious, and gendered identities of female Muslim production workers and to what extent religion serves as a coping mechanism. The research explores the gender disparities and religious ideologies that underpin the Malay community, emphasising the influence of cultural and religious norms. The findings elucidate the challenges Muslim women face in...
Expatriate teachers in China: Exploring the utilisation of social media in the adaptation process
Le Roujia, *Ireena Nasiha Ibnu, Tengku Elena Tengku Mahamad
Abstract: With the popularity and ubiquity of social media, it seems that adjusting to different cultures is easier than it used to be. Despite social media's pervasive presence in the daily lives of expatriate teachers, there is little research on how it influences their acculturation experience. Hence, this study looks at social media’s role in the cross-cultural adaptation process of expatriate teachers in China. Nine expatriate teachers who taught in China were selected from five Chinese colleges as the study’s participants. Using semi-structured interviews, the study explored the role of social media in the participants’ adaptation experiences in China. The study highlights...
Abstract: With the popularity and ubiquity of social media, it seems that adjusting to different cultures is easier than it used to be. Despite social media's pervasive presence in the daily lives of expatriate teachers, there is little research on how it influences their acculturation experience. Hence, this study looks at social media’s role in the cross-cultural adaptation process of expatriate teachers in China. Nine expatriate teachers who taught in China were selected from five Chinese colleges as the study’s participants. Using semi-structured interviews, the study explored the role of social media in the participants’ adaptation experiences in China. The study highlights...
To write or not to write about female politicians: Factors that influence Malaysian journalists in theirnews reporting
Nur Farazilla Mohd Arsad, *Mohd Shahnawi Muhmad Pirus, Nur Nasliza Arina Mohamad Nasir
Abstract: The media significantly influences the formation of public opinion as well as the development and maintenance of gendered stereotypes of men and women. Given this impact, understanding gender representation is crucial for evaluating news credibility and addressing gender stereotypes. In addition, media plays a key factor in the development of democratic societies. Apparently, women are underrepresented in the news, which suggests that although they make up about half of the world's population, they are not equally represented in the reality that the news generates. Thus, this study aims to investigate factors that might influence news reporting...
Abstract: The media significantly influences the formation of public opinion as well as the development and maintenance of gendered stereotypes of men and women. Given this impact, understanding gender representation is crucial for evaluating news credibility and addressing gender stereotypes. In addition, media plays a key factor in the development of democratic societies. Apparently, women are underrepresented in the news, which suggests that although they make up about half of the world's population, they are not equally represented in the reality that the news generates. Thus, this study aims to investigate factors that might influence news reporting...
Harnessing advertising appeal in social media: Boosting consumer attention and purchase intention
Nur Syafiqah Ambran, *Wan Hartini Wan Zainodin, Umi ‘Afina Mohd Hanif
Abstract: Instagram is one of the many social media platforms today equipped with its own internal online stores. As the number of Instagram users rises, businesses are advised to use eminent marketing tools and effectively engage with customers on the platform. Creating a strong brand image in consumers’ minds should be one of the main objectives of advertising. To be able to catch the attention of consumers, advertising appeal may be achieved through innovation and advertising creativity. This study examines the role of advertising appeal of social media marketing on consumer attention and purchase intention. Employing the qualitative thematic data...
Abstract: Instagram is one of the many social media platforms today equipped with its own internal online stores. As the number of Instagram users rises, businesses are advised to use eminent marketing tools and effectively engage with customers on the platform. Creating a strong brand image in consumers’ minds should be one of the main objectives of advertising. To be able to catch the attention of consumers, advertising appeal may be achieved through innovation and advertising creativity. This study examines the role of advertising appeal of social media marketing on consumer attention and purchase intention. Employing the qualitative thematic data...
Virtual human influencers in live streaming commerce on social media platforms: Exploring parasocial interactions with consumers in China
Lu Yao, Nursafwah Tugiman, *Mohamad-Noor Salehhuddin Sharipudin
Abstract: The research explores the expanding role of virtual human influencers (VHIs) in digital marketing via parasocial interactions (PSIs) in live streaming commerce, with a focus on Chinese consumers. Grounded in the theoretical framework of the parasocial interaction theory, this study examines how VHIs attract viewers, engage with the material, and influence purchase decisions. Our study comprised two phases. Firstly, we conducted an extensive search across different scholarly databases and digital libraries using the keywords VHIs, PSIs, and live streaming commerce, which produced 35 relevant studies with matching content to the context ...
Abstract: The research explores the expanding role of virtual human influencers (VHIs) in digital marketing via parasocial interactions (PSIs) in live streaming commerce, with a focus on Chinese consumers. Grounded in the theoretical framework of the parasocial interaction theory, this study examines how VHIs attract viewers, engage with the material, and influence purchase decisions. Our study comprised two phases. Firstly, we conducted an extensive search across different scholarly databases and digital libraries using the keywords VHIs, PSIs, and live streaming commerce, which produced 35 relevant studies with matching content to the context ...
Navigating patriarchy among Javanese women who married French men from the perspective of Javanese 3M values
Hany Nurahmawati, *Mohd Shahnawi bin Muhmad Pirus
Abstract: Marrying a foreigner has become a trend and a reflection of a modern lifestyle to achieve gender equity. Nowadays, the number of mixed marriages in Indonesia, particularly among Javanese women who marry French men and subsequently migrate to France, has steadily increased. The Javanese adhere to a patriarchal system called 3M: Macak-Manak-Masak (Beautifying herself–Giving offspring–Cooking), that places and limits the movement of women. Adopting a phenomenological approach, the study observed how the Javanese culture is integrated with the French culture, particularly in understanding how Javanese...
Abstract: Marrying a foreigner has become a trend and a reflection of a modern lifestyle to achieve gender equity. Nowadays, the number of mixed marriages in Indonesia, particularly among Javanese women who marry French men and subsequently migrate to France, has steadily increased. The Javanese adhere to a patriarchal system called 3M: Macak-Manak-Masak (Beautifying herself–Giving offspring–Cooking), that places and limits the movement of women. Adopting a phenomenological approach, the study observed how the Javanese culture is integrated with the French culture, particularly in understanding how Javanese...
Leveraging VSP community policing apps: Royal Malaysia Police’s strategic communication approach to crime prevention
Ghazila Ghazi, *Wan Hartini Wan Zainodin, Azizul Halim Yahya
Abstract: The Royal Malaysia Police (RMP), like many modern law enforcement agencies, actively engages with the public through social media platforms such as Twitter and Facebook. In addition, the force has built a community policing mobile application as a strategic communication approach for smartphones called the Volunteer Smartphone Patrol (VSP) to prevent crime. A strategic communication approach in crime prevention involves using community-oriented policing and outreach to influence public perception and cooperation with law enforcement efforts. The collaborative efforts with various stakeholders and RMP through the strategic...
Abstract: The Royal Malaysia Police (RMP), like many modern law enforcement agencies, actively engages with the public through social media platforms such as Twitter and Facebook. In addition, the force has built a community policing mobile application as a strategic communication approach for smartphones called the Volunteer Smartphone Patrol (VSP) to prevent crime. A strategic communication approach in crime prevention involves using community-oriented policing and outreach to influence public perception and cooperation with law enforcement efforts. The collaborative efforts with various stakeholders and RMP through the strategic...
