Table of Contents

Exploring loneliness and social media addiction: Key drivers of phubbing behaviour
*Siti Mazmi Niza Ahmad Zawawi, Jusang Bolong, Nor Azura Adzharuddin, Elillarasi Kuppusamy
Abstract: In an age where digital communication dominates, smartphones have transformed human interaction, blurring the lines between personal and professional lives and creating a paradox; while technology fosters connectivity, it may also diminish authentic human interactions. This has contributed to the rise of phubbing (phone snubbing), a problematic behaviour with adverse psychological and social consequences. This research explores the relationships between loneliness, social media addiction, and phubbing behaviour among young adults in Malaysia, utilising the Compensatory Internet Use Theory. A quantitative approach was employed, using...
From clicks to doorstep: Exploring service quality and stakeholder challenges in the online food delivery supply chain
Cheng Ling Tan, Zi Ying Knee, *Sook Fern Yeo
Abstract: The rapid expansion of digital platforms has significantly transformed the food delivery sector in recent years. This growth has resulted in numerous benefits, such as increased convenience for consumers and new business opportunities for restaurants. However, as the food delivery industry continues to evolve, various stakeholders including delivery providers, restaurants, and customers face considerable challenges in ensuring efficiency, reliability, and overall satisfaction throughout the supply chain. The objectives of this study are two-fold: (1) to assess how customers perceive the service quality and customer support of online food...
Influence of social media exposure factors on cultural acculturation: Ethnic identity as a mediator
*Kavitha Balakrishnan, Ajitha Angusamy, Nimithashree Palraj, Endah Triasuti
Abstract: This study delves into the impact of social media platforms on our daily lives, exploring their role in shaping communication behaviours. Conducted among working individuals in Kuala Lumpur, the research specifically investigates the relationship between social media exposure and cultural identity with ethnicity in a moderating role. The widespread adoption of the internet and associated platforms has profoundly affected culture, characterised by shared practices, beliefs, and material possessions passed down through generations. Employing a questionnaire survey, researchers employed quantitative methods. Structural Equation Modelling...
The relationship between leadership styles, communication styles and employee work performance in a biogas company: Agile work environment as a mediating factor
*Mokhtarrudin Ahmad, Nur Aisyah Rosli, Mahir Pradana, Anita Sylvianita, Satnam Singh
Abstract: The success of any company depends significantly on its employees’ ability to deliver consistent, high-level work performance. This, in turn, is influenced by a positive and supportive working environment. The biogas industry, experiencing growing demand, faces several opportunities for expansion. However, the successful execution of these opportunities has been hindered by inadequate employee performance. This study aims to investigate the relationship between leadership styles, communication styles, and employee work performance in the biogas industry, with a focus on the agile work environment as a mediating factor. Using a self-administered...
Special Issue: 5th International Conference on Communication, Language, Education and Social Sciences (CLESS 2024) Preliminary
ABOUT THE JOURNAL
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media...
Special Issue: 5th International Conference on Communication, Language, Education and Social Sciences (CLESS 2024) Full Issue
ABOUT THE JOURNAL
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media...
A hard nut to crack: Exploring journalism educators’ views on data journalism education in Malaysia
Iffat Ali Aksar, Ayesha Siddiqua, *Muhammad Zaiamri Zainal Abidin
Abstract: Data journalism is essential to modern journalism in the digital age; however, there is a limited body of literature on data journalism education in Asia. Despite Western experts’ substantial discussion of its development and norms, data journalism research is still in its infancy. This study examines data journalism education in Malaysia, focusing on the knowledge, abilities, and challenges faced by journalism instructors. The faculty of Malaysian institutions providing undergraduate and graduate journalism courses were recruited for in-depth interviews using a qualitative methodology. The results indicate that journalism education lacks...
In the spotlight and under attack: Cyber sexual harassment of public figures on Instagram
*Liyana Mohd Ramly, Syahida Mohd Nazri, Azian Muhamad Adzmi
Abstract: In Malaysia, celebrities on Instagram are increasingly at risk of cyberbullying, particularly through obscene messages—a form of online abuse known as cyber sexual harassment. This type of harassment involves various behaviours that exploit digital content on social media platforms to target individuals. This study focuses on cyber sexual harassment directed at Malaysian celebrities on Instagram, examining its emotional impact and the coping strategies they employ in response. In-depth interviews were conducted with 13 male and female celebrities who have experienced cyber sexual harassment, revealing that both male and female celebrities are...
The AIGC revolution: Enhancing content generation efficiency in Chinese broadcast media
*Wang Lu, Jamaluddin bin Aziz
Abstract: Despite rapid advancements in Artificial Intelligence-Generated Content (AIGC) across various sectors, research on its specific implementation within the Chinese broadcast media industry remains limited, particularly regarding its impact on content generation efficiency, quality, and associated challenges. This exploratory study investigates AIGC technology applications in content creation workflows within the Chinese broadcast media, contributing unique insights from China’s distinctive digital ecosystem shaped by the “Great Firewall” and specific regulatory environment. Guided by the Media Ecology Theory, this research employed a qualitative approach...
Crisis communication in megathrust discourse: Risk preparedness or fear amplification?
*Pipit Fitriyah, Ismi Dwi Astuti Nurhaeni, Andre N Rahmanto, Drajat Tri Kartono
Abstract: This research examines how crisis communication influences public responses to the risk of megathrust earthquakes, particularly whether digital discourse fosters preparedness or amplifies fear. More specifically, this research looks at how public engagement, risk awareness, and perceived constraints shape behavioural outcomes in disaster contexts, such as a megathrust earthquake, using the Situational Theory of Publics (Grunig, 1997) and Risk Perception Theory (Slovic, 1987). To address these dynamics, a mixed-methods approach was applied: computational text mining and qualitative interviews. To contextualise the digital discourse, semi-structured...