Table of Contents

Role of Traditional and Online Media in the 12th General Election, Malaysia
Usha Devi Rajaratnam
Abstract: Malaysia recently concluded its 12th General Election in March 2008. The ruling coalition, National Front (Barisan Nasional) has been in power for the past 50 years, since independence in 1957. However this election proved to be a ‘political tsunami’ as the party lost its two-thirds majority in Parliament as well as lost its control in five out of the thirteen states...
Election and Ethnicity: a Comparative Analysis of Local Language Dailies and the Prevalence of Ethnic-Based Discourses during the 2008 Malaysian General Election
Azmyl Md Yusof
Abstract: The major mainstream newspapers in Malaysia are owned and/or under the control of the parties of the ruling coalition government, the National Front (Barisan Nasional). The 12th Malaysian election saw the National Front losing its two-thirds majority hence weakening its hegemony over the Malaysian public sphere. The negotiations articulated ...
Impact of Branding on Gen Y’s Choice of Clothing
Prasana Rosaline Fernandez
Abstract: This study focuses on the impact of branding on Gen Y’s choice of clothing as it is hypothesised that they are brand conscious. This research looks specifically at college students aged between 18-24 years old located in the Klang Valley. This study aims to determine if this group of Gen Y are brand conscious in their choice of clothing. Survey questionnaires...
Contemporary Hollywood Cinema (2005 ed.); Steve Neale and Murray Smith New York: CSLI, 1998, Routledge
Winston Lim
Book Review: Contemporary Hollywood Cinema (2005 ed.); Steve Neale and Murray Smith New York: CSLI, 1998, Routledge Contemporary Hollywood Cinema (CHC) takes a comprehensive overview of the Hollywood motion picture industry. This book brings together an ensemble list of contributors ...
Mindset: The New Psychology of Success; Carol S. Dweck, Ph.D. New York: 2007, Ballantine Books
Natasha MH
Book Review: Mindset: The New Psychology of Success; Carol S. Dweck, Ph.D. New York: 2007, Ballantine Books. With the onset of student-centered learning (SCL) touted as the recommended approach in teaching students in institutions of higher learning today, this book provides both lecturers and students the necessary understanding on how to deal with teaching, learning...
The 6th International SEARCH Conference 2019 – Special Issue
Special Issue for The 6th International SEARCH Conference 2019.
School of Media and Communication.
The Sixth International Conference in Communication and Media ICOME’18 – Special Issue
Special Issue for I'COME’18.
School of Media and Communication.
Engaging journalism: News in the time of the COVID-19 pandemic
John V. Pavlik
Abstract: As COVID-19 continues to devastate the world, journalism is adapting itself as the public seeks trustworthy news and reliable information about the pandemic. Focused primarily on the U.S. but with key international points of comparison for context, this article looks at how news media in 2020 adapted to the challenges caused by the pandemic to the journalism industry — already disrupted by a host of forces, including digital technologies...
Responses to media coverage of the COVID-19 pandemic and information behaviour in the Japanese context
Jinah Lee
Abstract: This study explores the psychological and behavioural responses towards COVID-19 and attitudes towards government communication and media coverage on COVID-19, with an emphasis on young adults in the Japanese context. Taking into consideration concerns regarding pandemic fatigue, the study also addresses information seeking, overload and avoidance among the young generation in Japan. An online survey was conducted with 800 internet users aged between 20 and 29 residing in Kanto and Kansai, Japan’s two major regions...
Emerging themes in Facebook and Twitter before Movement Control Order (MCO) in Malaysia
Khairulnissa A.K., Logeswary a/p Krisnan, Manimaran a/l Krishnan Kaundan & *Ahlam Abdul Aziz
Abstract: Social media’s potential to directly interact with the public and stakeholders is huge and pertinent, especially during a health crisis. This research applied the phenomenological approach to explore themes related to COVID-19 that emerged on Facebook and Twitter before the Movement Control Order (MCO)(1 January - 17 March 2020). For this purpose...