Table of Contents
Evaluation Research on Public Relations Activities among Public Relations Practitioners in Malaysian Corporations: An Exploratory Study
*Pauline Leong Pooi Yin, Kumutham Krishnan & Catherine Lee Cheng Ean
Abstract: Evaluation is the fourth step of the public relations (PR) process (Wilcox and Cameron, 2009). According to Grunig and Grunig (2001), evaluation research is necessary to establish the effectiveness of public affairs programmes and their contribution to organisational effectiveness. The purpose of this research is to assess the perception of Malaysian...
Abstract: Evaluation is the fourth step of the public relations (PR) process (Wilcox and Cameron, 2009). According to Grunig and Grunig (2001), evaluation research is necessary to establish the effectiveness of public affairs programmes and their contribution to organisational effectiveness. The purpose of this research is to assess the perception of Malaysian...
Malaysian Gen Y’s Usage of Vocabulary in Academic Essay-Writing: A Comparison of the Effectiveness of Online versus Print Reading-to-Write Tasks
*Prema Ponnudurai & Antoon De Rycker
Abstract: Much second-language essay writing in higher education has been found lacking in both content and academic vocabulary. To stimulate higher-order thinking and to activate a more suitable vocabulary, argumentative essay-writing tasks in English can integrate prior reading material. Whether this source text should be presented online or in print, and how either...
Abstract: Much second-language essay writing in higher education has been found lacking in both content and academic vocabulary. To stimulate higher-order thinking and to activate a more suitable vocabulary, argumentative essay-writing tasks in English can integrate prior reading material. Whether this source text should be presented online or in print, and how either...
Internet Usage among Female Undergraduates in Ferdowsi University, Iran
*Toktam Namayandeh Joorabchi, Md Salleh Hj Hassan & Musa Abu Hassan
Abstract: The fastest growing audience of the Internet world is women. This study was designed using the Uses and Gratifications theory framework to understand Internet usage among female undergraduate students. The objectives of this study are to identify the relationship between knowledge of English language, purposes of Internet usage with gratification...
Abstract: The fastest growing audience of the Internet world is women. This study was designed using the Uses and Gratifications theory framework to understand Internet usage among female undergraduate students. The objectives of this study are to identify the relationship between knowledge of English language, purposes of Internet usage with gratification...
Framing Religious Disputes: A Comparative Analysis of the Lina Joy Controversy Reported by Malaysian Newspapers
*Yang Lai Fong & Md. Sidin Ahmad Ishak
Abstract: This article reports the outcome of an analysis of how the Malaysian mainstream and alternative newspapers reported one of the most controversial religious problems encountered in Malaysia’s recent history—the Lina Joy’s religious conversion. Lina Joy’s decision to pursue changes to her National Registration Identity Card after renouncing Islam to become...
Abstract: This article reports the outcome of an analysis of how the Malaysian mainstream and alternative newspapers reported one of the most controversial religious problems encountered in Malaysia’s recent history—the Lina Joy’s religious conversion. Lina Joy’s decision to pursue changes to her National Registration Identity Card after renouncing Islam to become...
‘Mobile Phone – the Must-Have Gadget of the 21st Century’: Identifying Trends and Impact on Human Relationships
*Wong Fei Mun, Lean Mei Li & Prasana Rosaline Fernandez
Abstract: In the urban areas of Malaysia, it is common to see people holding mobile phones regardless of time and location. There is a high prevalence of mobile phones usage among Malaysians, particularly youths even with most primary school students owning these socially interactive technology gadgets. This study seeks to examine pervasiveness of mobile phones...
Abstract: In the urban areas of Malaysia, it is common to see people holding mobile phones regardless of time and location. There is a high prevalence of mobile phones usage among Malaysians, particularly youths even with most primary school students owning these socially interactive technology gadgets. This study seeks to examine pervasiveness of mobile phones...
New Media and Media Students: An Approach and Use Pattern Analysis
Jomi Thomas
Abstract: The study analyses the approach of media students to different new media platforms and the way they use these platforms. It aims to analyse how seriously students approach new media facilities by applying a methodology which is a mix of both quantitative (questionnaire survey and percentage analysis) and qualitative (focus group discussion analysis) methods...
Abstract: The study analyses the approach of media students to different new media platforms and the way they use these platforms. It aims to analyse how seriously students approach new media facilities by applying a methodology which is a mix of both quantitative (questionnaire survey and percentage analysis) and qualitative (focus group discussion analysis) methods...
Computer-Mediated Communication and Organisational Communication: The Use of New Communication Technology in the Workplace
Lee Cheng Ean
Abstract: The evolution of new communication technologies since the 21st century has dramatically changed organisational communication processes. Many companies have begun to treat new communication technologies as an important investment for creating a new paradigm for workplace communication. This is because powerful and effective communication...
Abstract: The evolution of new communication technologies since the 21st century has dramatically changed organisational communication processes. Many companies have begun to treat new communication technologies as an important investment for creating a new paradigm for workplace communication. This is because powerful and effective communication...
Openings and Closings in Front Counter Transactions of Malaysian Government Hospitals
*Kuang Ching Hei, Maya Khemlani David, Lau Su Kia & Ang Pei Soo
Abstract: This paper focuses on two aspects of social interactions: openings and closings. It examines the public transactions occurring between front counter Malay staff and clients/patients seeking services in Malaysian government hospitals. Openings and closings are important features of face-to-face interactions because both elements suggest that acknowledgement...
Abstract: This paper focuses on two aspects of social interactions: openings and closings. It examines the public transactions occurring between front counter Malay staff and clients/patients seeking services in Malaysian government hospitals. Openings and closings are important features of face-to-face interactions because both elements suggest that acknowledgement...
“Vote for me!”: A Content Analysis of News Reports Leading to the 12th General Election Political Communication
*Wong Fei Mun & Lean Mei Li
Abstract: The political tsunami that occurred on 8 March 2008 sent shock waves throughout Malaysia. It was an unexpected turn of events that many thought of as a dream or nightmare, depending on who was having the dream. Thus, this study looks into how the politicians from all parties used the media to convey messages across to the media consumers in order...
Abstract: The political tsunami that occurred on 8 March 2008 sent shock waves throughout Malaysia. It was an unexpected turn of events that many thought of as a dream or nightmare, depending on who was having the dream. Thus, this study looks into how the politicians from all parties used the media to convey messages across to the media consumers in order...
Television Exposure and Internet Use: Their Relationship to Political Tolerance in Egyptian Society
Shaima’a Z Zoghaib
Abstract: Drawing on a survey of 450 Egyptians aged 18 to 70 representing different socio-economic categories and different geographical regions, this study compared the effects of television exposure and Internet use on political tolerance in Egyptian society, taking into account other social, political and psychological variables. The study also investigated the targets...
Abstract: Drawing on a survey of 450 Egyptians aged 18 to 70 representing different socio-economic categories and different geographical regions, this study compared the effects of television exposure and Internet use on political tolerance in Egyptian society, taking into account other social, political and psychological variables. The study also investigated the targets...
