Table of Contents
Exploring Instagram stories through the classic model of digital storytelling
*Fathima Musfira Ameer, Harryizman Harun and Nurulhuda Ibrahim Abstract: Digital storytelling has taken on new avatars with the immense growth of Web 2.0 technologies, such as social media. From the classical digital storytelling model, the new ways of storytelling now enable the embedding of various media elements into the digital story. Hence, the definition andContinue reading "Exploring Instagram stories through the classic model of digital storytelling"
The relationship of voter party preference, communication channel trust and profession credibility in Hungary
Robert Dobó, *Andrea Sólyom
Abstract: The purpose of the paper is to look at voter party preference and put its effect into the context of communication channel trust and profession credibility. A lot of factors, including the brand of the sender, the spokesperson, the type of message (textual, verbal, audio-visual), the communication channel, sociocultural background and noise, all have an effect on the credibility of the message. From this perspective, two factors will be analysed according to political party preference; first, communication channel trust, seven of them, and second, the profession of the spokesperson, ten of them. The article explores components influencing credibility and trust and proposes...
Abstract: The purpose of the paper is to look at voter party preference and put its effect into the context of communication channel trust and profession credibility. A lot of factors, including the brand of the sender, the spokesperson, the type of message (textual, verbal, audio-visual), the communication channel, sociocultural background and noise, all have an effect on the credibility of the message. From this perspective, two factors will be analysed according to political party preference; first, communication channel trust, seven of them, and second, the profession of the spokesperson, ten of them. The article explores components influencing credibility and trust and proposes...
Gender differences in brand attitude towards real unhealthy and fictitious healthy brands: The role of slogan familiarity
*Noraziah Mohd Amin, Nursafwah Tugiman, Mohamad-Noor Salehhuddin Sharipudin
Abstract: The effectiveness of brand slogans (also referred to as slogans in this study) in communicating product information has been widely discussed, but there is limited research on whether consumers’ familiarity with slogans differs for healthy and unhealthy products, and whether gender plays a role in this context. This study investigates consumer familiarity with real unhealthy and fictitious healthy slogans and examines how consumers evaluate these slogans, which ultimately influences their brand attitude. A mixed-method approach was employed to address the research questions and hypotheses. First, a content analysis was conducted using...
Abstract: The effectiveness of brand slogans (also referred to as slogans in this study) in communicating product information has been widely discussed, but there is limited research on whether consumers’ familiarity with slogans differs for healthy and unhealthy products, and whether gender plays a role in this context. This study investigates consumer familiarity with real unhealthy and fictitious healthy slogans and examines how consumers evaluate these slogans, which ultimately influences their brand attitude. A mixed-method approach was employed to address the research questions and hypotheses. First, a content analysis was conducted using...
Qualifications versus experience: Does it matter for political leaders in Malaysia?
*Hafezdzullah Mohd Hassan, Awan binti Ismail
Abstract: In recent years, trust deficit in Members of Parliament (MPs) in Malaysia has come under public spotlight following the discovery that some of them had faked their academic qualifications. This issue attracted national attention and caused commotion among the people when the identities of these MPs were disclosed by netizens. People believe that faking academic qualifications is a serious matter due to its association with one’s integrity as a leader. To address the issue of distrust in MPs, the present study was conducted using the diversion theory, entailing two approaches, namely divert in and divert out. Using thematic analysis of interview...
Abstract: In recent years, trust deficit in Members of Parliament (MPs) in Malaysia has come under public spotlight following the discovery that some of them had faked their academic qualifications. This issue attracted national attention and caused commotion among the people when the identities of these MPs were disclosed by netizens. People believe that faking academic qualifications is a serious matter due to its association with one’s integrity as a leader. To address the issue of distrust in MPs, the present study was conducted using the diversion theory, entailing two approaches, namely divert in and divert out. Using thematic analysis of interview...
A communication synergy between place branding and local entrepreneurship activities in Pulau Langkawi
*Sabrina Mohd Rashid, Norsiah Abdul Hamid
Abstract: A brand comprises characteristics such as name, logo, positioning, brand association, and personality. Place branding is a specific tool that suggests a more hedonistic approach to improving the identity of places. A place must be identified, extracted, and orchestrated to constructively associate the place brand to the local activities. This research focuses on place branding and local entrepreneurship activities in terms of their involvement in entrepreneurship development as well as their utilisation of media and communication. While most of the highlights on place branding have been on tourism attractions, it is time to refocus on augmenting the communication synergy of the local entrepreneurs’ involvement. This research begins with field research and semi-structured interviews with self-employed local people...
Abstract: A brand comprises characteristics such as name, logo, positioning, brand association, and personality. Place branding is a specific tool that suggests a more hedonistic approach to improving the identity of places. A place must be identified, extracted, and orchestrated to constructively associate the place brand to the local activities. This research focuses on place branding and local entrepreneurship activities in terms of their involvement in entrepreneurship development as well as their utilisation of media and communication. While most of the highlights on place branding have been on tourism attractions, it is time to refocus on augmenting the communication synergy of the local entrepreneurs’ involvement. This research begins with field research and semi-structured interviews with self-employed local people...
Special Issue: International Conference on Media Studies (ICMS2021)
Special Issue: International Conference on Media Studies (ICMS2021)
Guest Editor: Dr. Mohamad-Noor Salehhuddin Sharipudin
Guest Editor: Dr. Mohamad-Noor Salehhuddin Sharipudin
Contemporary quantitative and qualitative public relations research methods in Arab scholarly studies: A meta-research
*Wail A. Barry, Abdu Mohamed Dawood Hafiz
Abstract: Communication scholars in the Arab countries have started to address new fields of scholarly literature in the public relations discipline over the last decade. The crucial change induced by the Arab Spring in many Arab countries has propelled public relations scholars to investigate the type of changes that affect scholarly research methods in the genre of communication at large, and public relations in particular. In the current study, the meta-analysis method was utilised to examine a total of 61 scholarly work...
Abstract: Communication scholars in the Arab countries have started to address new fields of scholarly literature in the public relations discipline over the last decade. The crucial change induced by the Arab Spring in many Arab countries has propelled public relations scholars to investigate the type of changes that affect scholarly research methods in the genre of communication at large, and public relations in particular. In the current study, the meta-analysis method was utilised to examine a total of 61 scholarly work...
The pertinence of a communication for sustainable development course in university: A case of Universiti Sains Malaysia
*Mohamad Saifudin Mohamad Saleh, Ali Mehellou
Abstract: In line with Universiti Sains Malaysia (USM)’s designation as Malaysia’s “university in a garden”, the Communication for Sustainable Development course is offered by the School of Communication on a compulsory basis for all undergraduate communication students, and on an optional basis for other students. This study aims to examine students’ perception on the relevance of the Communication for Sustainable Development course at USM. Sixteen undergraduate students from three different batches...
Abstract: In line with Universiti Sains Malaysia (USM)’s designation as Malaysia’s “university in a garden”, the Communication for Sustainable Development course is offered by the School of Communication on a compulsory basis for all undergraduate communication students, and on an optional basis for other students. This study aims to examine students’ perception on the relevance of the Communication for Sustainable Development course at USM. Sixteen undergraduate students from three different batches...
Unravelling clickbait news as viral journalism in Malaysia: Its phenomenon and impacts
*Lim Shiang Shiang, Sharon Wilson
Abstract: Clickbait has been widely employed by news journalists as a strategy of viral journalism aimed at grabbing attention and generating high click-through rates. It is common for news journalists to imitate the tactics used by media influencers. However, the true cost of this practice remains unknown, especially in the context of journalism as a professional field, because clickbait is often associated with sensationalised headlines aimed at enticing readers. This research aims to examine the prevalence of clickbait practices as a form of viral journalism among journalists...
Abstract: Clickbait has been widely employed by news journalists as a strategy of viral journalism aimed at grabbing attention and generating high click-through rates. It is common for news journalists to imitate the tactics used by media influencers. However, the true cost of this practice remains unknown, especially in the context of journalism as a professional field, because clickbait is often associated with sensationalised headlines aimed at enticing readers. This research aims to examine the prevalence of clickbait practices as a form of viral journalism among journalists...
Crafting standards of news quality on cross-media platforms: Exploring the perspectives of multimedia journalists through interpretative phenomenological analysis
Ima Liana Esa, *Wan Hartini Wan Zainodin, Massila Hamzah
Abstract: This study explores the crafting of news quality standards on cross-media platforms to enhance journalistic practices among multimedia journalists (MJs) in broadcast media organisations in Malaysia. Guided by the News Value Theory, semi-structured interviews with 15 MJs were conducted and interpretative phenomenological analysis was used to identify the superordinate and subordinate themes. Findings reveal three superordinate themes, namely commodities, journalism principles and newsworthiness to shareworthiness. In crafting the standards of quality in news on cross-media platforms, media organisations should develop and enforce a...
Abstract: This study explores the crafting of news quality standards on cross-media platforms to enhance journalistic practices among multimedia journalists (MJs) in broadcast media organisations in Malaysia. Guided by the News Value Theory, semi-structured interviews with 15 MJs were conducted and interpretative phenomenological analysis was used to identify the superordinate and subordinate themes. Findings reveal three superordinate themes, namely commodities, journalism principles and newsworthiness to shareworthiness. In crafting the standards of quality in news on cross-media platforms, media organisations should develop and enforce a...
