Table of Contents

The relationship between leadership styles, communication styles and employee work performance in a biogas company: Agile work environment as a mediating factor
*Mokhtarrudin Ahmad, Nur Aisyah Rosli, Mahir Pradana, Anita Sylvianita, Satnam Singh
Abstract: The success of any company depends significantly on its employees’ ability to deliver consistent, high-level work performance. This, in turn, is influenced by a positive and supportive working environment. The biogas industry, experiencing growing demand, faces several opportunities for expansion. However, the successful execution of these opportunities has been hindered by inadequate employee performance. This study aims to investigate the relationship between leadership styles, communication styles, and employee work performance in the biogas industry, with a focus on the agile work environment as a mediating factor. Using a self-administered...
Special Issue: 5th International Conference on Communication, Language, Education and Social Sciences (CLESS 2024) Preliminary
ABOUT THE JOURNAL
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media...
Special Issue: 5th International Conference on Communication, Language, Education and Social Sciences (CLESS 2024) Full Issue
ABOUT THE JOURNAL
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media...
A hard nut to crack: Exploring journalism educators’ views on data journalism education in Malaysia
Iffat Ali Aksar, Ayesha Siddiqua, *Muhammad Zaiamri Zainal Abidin
Abstract: Data journalism is essential to modern journalism in the digital age; however, there is a limited body of literature on data journalism education in Asia. Despite Western experts’ substantial discussion of its development and norms, data journalism research is still in its infancy. This study examines data journalism education in Malaysia, focusing on the knowledge, abilities, and challenges faced by journalism instructors. The faculty of Malaysian institutions providing undergraduate and graduate journalism courses were recruited for in-depth interviews using a qualitative methodology. The results indicate that journalism education lacks...
In the spotlight and under attack: Cyber sexual harassment of public figures on Instagram
*Liyana Mohd Ramly, Syahida Mohd Nazri, Azian Muhamad Adzmi
Abstract: In Malaysia, celebrities on Instagram are increasingly at risk of cyberbullying, particularly through obscene messages—a form of online abuse known as cyber sexual harassment. This type of harassment involves various behaviours that exploit digital content on social media platforms to target individuals. This study focuses on cyber sexual harassment directed at Malaysian celebrities on Instagram, examining its emotional impact and the coping strategies they employ in response. In-depth interviews were conducted with 13 male and female celebrities who have experienced cyber sexual harassment, revealing that both male and female celebrities are...
The AIGC revolution: Enhancing content generation efficiency in Chinese broadcast media
*Wang Lu, Jamaluddin bin Aziz
Abstract: Despite rapid advancements in Artificial Intelligence-Generated Content (AIGC) across various sectors, research on its specific implementation within the Chinese broadcast media industry remains limited, particularly regarding its impact on content generation efficiency, quality, and associated challenges. This exploratory study investigates AIGC technology applications in content creation workflows within the Chinese broadcast media, contributing unique insights from China’s distinctive digital ecosystem shaped by the “Great Firewall” and specific regulatory environment. Guided by the Media Ecology Theory, this research employed a qualitative approach...
Crisis communication in megathrust discourse: Risk preparedness or fear amplification?
*Pipit Fitriyah, Ismi Dwi Astuti Nurhaeni, Andre N Rahmanto, Drajat Tri Kartono
Abstract: This research examines how crisis communication influences public responses to the risk of megathrust earthquakes, particularly whether digital discourse fosters preparedness or amplifies fear. More specifically, this research looks at how public engagement, risk awareness, and perceived constraints shape behavioural outcomes in disaster contexts, such as a megathrust earthquake, using the Situational Theory of Publics (Grunig, 1997) and Risk Perception Theory (Slovic, 1987). To address these dynamics, a mixed-methods approach was applied: computational text mining and qualitative interviews. To contextualise the digital discourse, semi-structured...
Between pulpit and platform: Parasocial bonds in Filipino priests’ social media ministry
Roderick Evans Bartolome
Abstract: Framed by Horton and Wohl’s (1956) concept of parasocial interaction and Lou’s (2022) elaboration of trans-parasocial relations, this study examines how Catholic priests who create digital content relate to their social media followers. Three focus group discussions (N = 20) with active Facebook and TikTok users in the Diocese of Malolos were recorded, transcribed, and inductively analysed until thematic saturation was achieved. Participants turn to priests’ posts for scriptural insight and...
How digital natives in Türkiye use the metaverse: A qualitative research on problems and opportunities
*Mikail Batu, Fatma Erdoğan
Abstract: Metaverse is an interactive and multiplayer virtual universe created through the combination of virtual and augmented reality technologies, integrating the physical world with the virtual world. For digital natives, the metaverse is not only a realm of games and entertainment, but also a new platform where they can engage socially, enhance their creativity in education and work, as well as interact with multiple reflections closely resembling “real” life. In this platform, they can spend time, live with a twin identity aided by avatars, and encounter many reflections highly similar to real life. This study aims to examine how digital natives utilise the metaverse...
Exploring social media fatigue through WeChat Use: A diary study among university students in Liaoning, China
*Jia Puxiu, Normaliza Abd.Rahim, Nur Haniz Mohd Nor
Abstract: As social media becomes increasingly integrated into everyday communication, the issue of social media fatigue faced by university students is a growing concern. This study empirically examines the primary types of fatigue associated with WeChat use among university students in Liaoning Province, China. It explains how these fatigues intersect and evolve in daily use situations. Through convenience sampling, the study invited 15 university students to participate in a two-week diary study. Thematic analysis reveal that social media fatigue is primarily manifested as information overload, task-oriented use fatigue, and privacy fatigue, and these types...