*Sofia Hayati Yusoff, Suria Hani A Rahman, Rosidayu Sabran, Fauziah Hassan, Rosninawati Hussin, Nurhilman Hizami Shamsol Baharin

Abstract:

TikTok, a burgeoning social media platform, has captured the interest of today’s youth at an alarming rate. This research delves into the detrimental effect of TikTok content on the mindset and behaviour of young users, with a specific focus on its adverse implications. Its objective is to unveil the negative repercussions of TikTok on the youth psyche, particularly concerning self-esteem and body image, while also scrutinising its influence on behaviours like addiction and procrastination. The study stems from mounting concerns regarding TikTok’s potential harm to young individuals and the necessity to comprehend the correlation between social media engagement and youth well-being. Quantitative data for this study was gathered via surveys among communication students at the Faculty of Leadership & Management (FKP), University Sains Islam Malaysia (USIM) Nilai, Negeri Sembilan. A total of 106 Bachelor of Communications with Honours students participated as respondents.

Keywords: TikTok, behaviour, mindset, youth, social media