Danny Woosik Choi & Kurt Stahura
Abstract:
The purpose of this study is to examine programme quality and perceptions of evaluation criteria of hospitality, tourism, and leisure programmes (HTLPs) among full-time faculty based on tenure status (i.e., non-tenure, tenure-track, and tenured) in the United States. The MANOVA (multivariate analysis of variance) analyses found that non-tenure track faculty score significantly lower in strategic planning, curriculum and instruction, resources, administrative management, and programme quality than tenure-track and tenured faculty do. The OLS (ordinary least square) analysis found that non-tenure track faculty are less concerned with administrative elements affecting the quality of the programme. The 2SLS (two-stage least square) analysis confirmed the group invariance of the OLS model. The analyses’ results provide implications for developing inclusive HTLP evaluation criteria, combining elements from different models to measure subjective views, and adopting a mixed methodology to understand views of different faculty groups to develop more efficient HTLP evaluation criteria.
Keywords: HTLP, evaluation criteria, programmeme quality, tenure, stakeholder