Faezeh Asadi & Atefeh Asadi

Abstract:

While color is a common phenomenon in the world, it creates the most complex domains of communication for human beings. Verse 13 of Surah Al-Nahl describes the creation of the earth in different colours for human beings. Science shows that due to the presence of cone cells in the human eye, the nature of the universe is black, white, and gray. Therefore, colours do not come from the nature of the world, but from human nature. Colour is the realisation of the complex, inner, and deeply human condition. The purpose of this study is to examine the communication effects of colours and study the verses containing them in the Qur’an. The colours mentioned in the Quran and the reason for naming these colours are investigated through a case study on yellow and its intrinsic effects. Colours have three communicative and effective effects, that is, intrinsic, contractual, as well as personal feeling and perception. Red, yellow, green, blue, white, and black are the colours mentioned in the Qur’an. The Qur’an, using colours to express the forces hidden in it, explains the facts and various aspects of human life as well as uses them to convey concepts, which this study serves to elucidate.

Keywords: The Holy Qur’an, colours, communication area of the colours, yellow colour