*Mohd Sobhi Ishak, Azizah Sarkowi, Norliza Kushairi

Abstract:

The increase in popularity of social media platforms at the beginning of the century has accelerated the creation of empirical studies. A bibliometric analysis of 2,192 Web of Science (WoS) papers published between 2007 and 2022 was done to acquire a comprehensive perspective of social media integration in educational settings. This study analysed publishing and citation trends, prolific authors, countries, journals, articles, and social media platform usage over more than a decade. The findings show that social media in education articles and citations grew consistently until 2019, then declined slightly in the subsequent two years. Carpenter and Manca both emerged as the most prolific and influential authors. It is also worth noting that scholars from the United States, Spain, and Australia have made substantial contributions to this field of study.

Keywords: Social media, education, bibliometric analysis, citation, publication