*Yamunah Mohan, Nur Kareelawati Abd. Karim

Abstract:

This paper critically examines the participation and leadership of women in the Malaysian public relations (PR) industry, focusing on the Malaysia Madani framework. The study explores how gender bias, structural barriers, and cultural norms continue to hinder women’s advancement in leadership roles within the industry despite their growing presence. By analysing the principles of the Malaysia Madani framework—sustainability, care, compassion, respect, innovation, prosperity, and trust—the paper evaluates the potential for these values to address existing inequalities and foster a more inclusive and equitable PR industry. The findings highlight the need for a comprehensive approach that includes policy reforms, shifts in organisational culture, and changes in societal attitudes to enable women to thrive in leadership positions. The paper concludes that while the Malaysia Madani framework offers a promising pathway to gender equity, its effectiveness will depend on the collective commitment of all stakeholders to implement and uphold its principles.

Keywords: Gender equity, public relations industry, Malaysia Madani framework, women’s leadership, cultural norms