*Zaikiah Mohd. Zin, Manimaran Krishnan, Sheikh Shafizal Sheikh Ilman, Norrafizah Jaafar, Mohamad Zaidan Zulkepli, Khairulnissa Abdul Kadir, & Normawati Ahmad
Vaccination represents a relevant and timely focus area for communication studies as vaccination is one of the key preventions for vaccine-preventable diseases recognised by national public health policies. However, in recent years, Malaysia has witnessed an era of vaccine refusal. Therefore, this study aims to explore the reasons for parental rejection of childhood vaccination. This is a qualitative study conducted in 2017–2018 with the help of the purposive sampling technique. Twenty-seven eligible parents who refused vaccination in selected healthcare clinics in Selangor participated in this study. The clinic’s staff assisted in contacting the potential parents for the interview session to accelerate the recruiting process. The audio was recorded during the in-depth interview and subsequently, transcribed and analysed thematically.
Keywords: Vaccination, vaccine refusal, vaccine hesitancy, refusal factors, refusal reasons