Taylor's FSLM Journals
Facebook vs. Twitter: Social media platform selection for news consumption among undergraduate students

@ SEARCH Journal of Media and Communication Research

Online ISSN: 2672-7080

*Nur Widad Roslan, Normaliza Abd Rahim, Tuan Muhammad Hanif Tuan Ab Hamid, Nur Maisarah Roslan, Siti Nur Aliaa Roslan

Abstract:

Social media platforms are used by various age groups. Each social media platform has its own targeted age group, as the user’s preference for interface, content and visual varies. Therefore, it is important to identify the preference of age group. Metadiscourse is a term for words that are used in a sentence to indicate the direction and purpose of a text. Each social media platform has different types of metadiscourse, depending on the audience. Hence, the objective of this study is to analyse and identify the social media platforms that students prefer to obtain news and what influences their decision in choosing these platforms. Social media platforms in this study are viewed from the perspective of the media ecology theory by McLuhan (1964). The social media platform chosen by students is mainly influenced by the ecosystem of the media itself.

Keywords: Social media, Facebook, Twitter, news, students, metadiscourse, media ecology