Taylor's FSLM Journals
Factors Determining Choice of Full Service Airlines and Low Cost Carriers: The Case of Malaysia

@ Asia-Pacific Journal of Innovation in Hospitality and Tourism

Online ISSN: 2710-6519

Tuck Sai Boey, Erdogan H. Ekiz & Yusniza Kamarulzaman


Air transport is a vital component of the overall travel and tourism industry, and air services have played a major role in the growth of tourism in many parts of the world. Particularly, increasing competition and technology advances have created a challenging environment for airline companies. Thus knowing passenger preferences has become more important than ever. Keeping this in mind, this study attempts to determine the factors that influence the choice of either full service airlines or low cost carriers by passengers in Malaysia. Results from a study indicate that ‘safety’ is the most important factor in choosing full service airlines. This paper presents a detailed discussion on the results obtained and the implications for the passenger airlines industry in Malaysia.

Keywords: Full service airlines, low cost carriers, choice, Malaysia