Taylor's FSLM Journals
Internet Usage among Female Undergraduates in Ferdowsi University, Iran

@ SEARCH Journal of Media and Communication Research

Online ISSN: 2672-7080

*Toktam Namayandeh Joorabchi, Md Salleh Hj Hassan & Musa Abu Hassan

Abstract:

The fastest growing audience of the Internet world is women. This study was designed using the Uses and Gratifications theory framework to understand Internet usage among female undergraduate students. The objectives of this study are to identify the relationship between knowledge of English language, purposes of Internet usage with gratification derived from Internet usage and problems in using the Internet. Non-probability sampling was employed in this study. Of the 319 respondents who participated in the study, 62 were from the field of English language and 257 from other fields of humanities. The relationship between purposes of Internet usage with gratification derived from Internet usage is significant and positive. There is no significant relationship between knowledge of English language and gratification derived from Internet usage.

Keywords: Internet usage, Iran, Uses and Gratifications Theory