*Muhammad Ashfaq, Javaria Zubair, Noor-ul-Ain Shahid
Journalistic professionalism in underdeveloped countries is perceived as not up to the mark as they do not have the right education and training to help them acquire expertise and professionalism in journalism. This study investigates the cognitive dimension of professionalism, one of the three dimensions offered by Singer in his model of professionalism. Qualitative analysis of news content (N=348) and interviews with working journalists in Pakistan were carried out. The open and axial coding method was used to generate codes/themes, and results suggest that university education is not enough to prepare journalism students for the field. Results also demonstrate that journalists lack professional knowledge and skills like sourcing, and news evaluation to differentiate facts and rumours.
Keywords: Professionalism, content analysis, interviews, journalism, qualitative analysis