Kamarul Bahrin Haron
Abstract:
The global and local media industry has been hit hard by the fast-growing new digital technology and big internet platforms even before the COVID-19 pandemic. Many media organisations have gone under, and thousands of journalists have lost their jobs in many countries. The economic constraints brought by COVID-19 locking down daily life including business and trade compounded a situation already dire. Advertising revenue shifted to the digital world following the major flow of content and people there. Mainstream media pivoted digital, but it is a totally different realm with powerful global players in control of platform and content dissemination which gives them the bulk of the ADEX (advertising expenditure).
Keywords: Journalism, pandemic, media