Kashif Hussain, Neethiahnanthan Ari Ragavan, Jeetesh Kumar & Ruben M. Nayve Jr.
The objective of the current study is to highlight the micro areas of delegate spending and their experiences specifically in the case of Kuala Lumpur Convention Centre (The Centre), Malaysia. The study operationally defined business tourism as ‘travel-related activities and expenditures of business tourists attending international MICE-related events’ at The Centre either as local or foreign participants. Both qualitative and quantitative research approaches were used. On-site surveys were conducted during five (5) MICE-related events in 2011 (May to November 2011) with non-probability convenience sampling technique. A total of 950 survey questionnaires were collected; however, only 809 surveys were found to be useful, representing a response rate of 85.15%. The majority of the respondents comprised of foreigners from 154 cities and 76 countries all around the world. The respondents stayed on average 3–5 days spending a minimum of US$3,200. The findings revealed that the respondents had high perception regarding The Centre facilities and services although they had low perceptions for airlines, hotel accommodation, local transportation, restaurants and entertainment/activities. Some notable concerns raised by the respondents are further discussed in the findings and conclusion of the study, complete with recommendations.
Key words: Micro-impacts, benefits, business tourism, Malaysia