Taylor's FSLM Journals
Micro Impacts and Benefits of Business Tourism in Malaysia: A Comparative Analysis for 2011-2012

@ Asia-Pacific Journal of Innovation in Hospitality and Tourism

Online ISSN: 2710-6519

Kashif Hussain, Neethiahnanthan Ari Ragavan & Jeetesh Kumar 


The paper investigates the micro impacts and benefits of business tourism in terms of delegates spending and their experiences in Malaysia. It compares the results of two years of data collected during 2011 & 2012 at Kuala Lumpur Convention Centre (KLCC). Descriptive analyses such as frequencies, percentages, means, and standard deviations are calculated, and patterns and trends in the responses for structured open-ended questions are observed. The findings of the study are discussed in detail with conclusion and recommendations for the industry. 

Key words: Micro impacts, benefits, business tourism, KLCC, Malaysia