Taylor's FSLM Journals
Online Health Information Seeking among Malaysian Women: Technology Acceptance Model Perspective

@ SEARCH Journal of Media and Communication Research

Online ISSN: 2672-7080

*Ashraf Sadat Ahadzadeh & Saeed Pahlevan Sharif


Although there are studies on Internet usage for searching health information based on Technology Acceptance Model, research about women looking for health information is still scant in spite of the fact that women are dominant Internet users in terms of health information. The objective of the study is to examine the influence of perceived ease of use, perceived usefulness, and attitudes toward Internet usage on online searching for health information. The mediation role of attitude is also tested in the relationship between perceived usefulness and perceived ease of use as independent variables and Internet usage for health information, using structural equation modeling. Data for this study was collected from women working at a public university in Kuala Lumpur. A total of 293 usable responses were analyzed. Results showed that perceived usefulness and attitude have a significant effect on Internet usage for health information seeking. Findings also suggest that attitude was significantly predicted by perceived usefulness and perceived ease of use. Moreover, this study found that attitude partially mediates the influence of perceived usefulness on online health information seeking. Furthermore, perceived ease of use indirectly influences online health information seeking through attitude.

Keywords: Health information seeking, internet, Technology Acceptance Model