Perception of university students towards the use of artificial intelligence-generated voice in explainer videos

@ SEARCH Journal of Media and Communication Research

Online ISSN: 2672-7080

*Leong Wai Kit, Chew Yuin-Y, Balqis Zulkifli, Kho Suet Nie

Abstract:

Explainer videos are on the rise, not just for marketing or sales purposes to highlight a product or business idea in a compelling and efficient way, but also as a learning tool to enhance instruction at all levels of learning. But though videos are increasingly part of education today, video production can be a time-consuming process, and this can be a barrier for educators who may not all be well-versed in or able to dedicate significant amounts of time to the creation of effective, interesting explainer videos that support their educational content. If it is possible to use artificial intelligence (AI)-generated voices for voice-overs in explainer videos, this would speed up the video creation process by allowing the creators to bypass the need to record a human – whether it is the video’s creator or a separate actor – speaking the lines.

Keywords: AI voice, e-learning, explainer video, voice-over, voice characteristics