Chen Guang Yu, *Hasrina Mustafa

Abstract:

While social media has grown in popularity in today’s society, and has facilitated the dissemination of accurate and valuable information, it also raises the equally pressing concern of rampant proliferation of rumors and false news. The recent global outbreak of COVID-19 witnessed the explosion of fake and misleading health rumors in social media. Governments are tasked with providing the public with the right information to influence their behavior and engagement in emergency decision-making and optimally address the risks of rumor influence. Therefore, it is important to choose an appropriate response strategy in a rumor-induced health crisis. This study has two main objectives: to identify effective rumor response strategies by the government to stem the spread of rumor during a health crisis, and to examine the role of anxiety in this process using the Situational Crisis Communication Theory (SCCT).

Keywords: Rumor response strategy, Situational Crisis Communication Theory (SCCT), anxiety, social media, COVID-19