Taylor's FSLM Journals
“Sharenting”: A study of Malaysian parents’ use of social media platforms

@ SEARCH Journal of Media and Communication Research

Online ISSN: 2672-7080

*Nor Hazlina Hashim, Yusniza Kamarulzaman, Marshina Juliza Mohd Hasim, Nur Atikah A. Rahman


“Sharenting” describes parents’ habitual use of social media to share news, images, or videos of their children. A deeper understanding of this sharenting culture is needed since the more information parents share online, the more problems can be seen in their children’s lives. The purpose of this study is to understand the trends in sharenting on social media amongst Malaysian parents, their motivations and awareness concerning the security and safety of their children. Forty mothers in Penang and Kuala Lumpur who constantly post and share on social media responded to an open-ended questionnaire about sharenting. The results of the study reveal that parents usually shared about social events, moments, activities, memories, school, food, antics, and milestones. Motives for sharenting included sharing memories, just sharing, staying connected and engaging with others, motivating, encouraging, and inspiring others, personal satisfaction and sometimes, no motive at all.

Keywords: Sharenting, Malaysian parents, trends, motives, privacy awareness