Medical tourism is a term used to portray a current booming industry which is viewed optimistically by media practitioners, researchers and the health care industry. Along with its enormous scope and potential, the issues and problems that may arise due to the promotion of medical tourism at a destination should be taken seriously and addressed tactfully. These sustainability challenges and dimensions can be acquired from medical tourists. This article establishes a possible relationship between the different components of the medical tourism industry and thereby, proposes a sustainable medical tourism model while incorporating all the variables which directly and indirectly influence destinations both in terms of medical and tourism features.
Keywords: Medical tourism, sustainable medical tourism outcome, hospital service quality, destination factors, medical factors, level of experience.